Acerca de Barbara
SEO | AEO | GEO Consultant. Helping eCommerce & Businesses Grow Through Search, AI Search & Paid Media
With more than 20 years of experience in digital marketing, I help businesses and eCommerce brands increase qualified traffic, improve conversions, and build sustainable growth through SEO, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), Google Ads, Meta Ads, and CRO.
Search is changing. More and more users are finding and deciding through ChatGPT, Gemini, Claude, or Perplexity, not just Google. That's why my work doesn't stop at traditional SEO.
I help brands gain visibility across both classic search engines and AI powered platforms, combining technical SEO, content strategy, entity SEO and topical authority, with paid media and conversion optimization, all within a single growth strategy instead of siloed channels that don't talk to each other.
I have particular experience working with eCommerce brands on Shopify, Amazon, and Walmart Marketplace, where I combine SEO, PPC, marketplace optimization, and CRO to maximize both visibility and sales.
Areas of Expertise:
- AEO (Answer Engine Optimization)
- GEO (Generative Engine Optimization)
- AI Search Optimization
- Technical SEO
- SEO Strategy & Content Architecture
- Keyword Research & Search Intent Mapping
- Entity SEO & Topical Authority
- Shopify SEO
- Google Ads (Search, Shopping & Performance Max)
- Meta Ads (Facebook & Instagram)
- Amazon SEO & PPC
- Walmart Marketplace Optimization & Advertising
- Conversion Rate Optimization (CRO)
- SEO, AEO & GEO Audits
- Growth Roadmaps & Content Strategy
If you're looking to improve your organic visibility, generate more qualified leads, optimize your paid campaigns, or build your presence across the new AI powered search engines, let's talk. I work toward measurable results, not just rankings.
Español
Bilingüe o nativo
Italiano
Bilingüe o nativo
Inglés
Competencia profesional básica
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Experiencia
- AmazifyDirector of Marketing & SEOE-COMMERCEenero de 2021 - junio de 2026 (5 años y 5 meses)Barcelona, EspañaI help eCommerce brands grow through Shopify SEO, Amazon, Walmart Marketplace, Google Ads, CRO, and AI Search optimization. With over 20 years of experience in digital marketing, I develop data-driven growth strategies that increase qualified traffic, improve conversions, and drive sustainable revenue. My expertise spans technical SEO, content strategy, marketplace optimization, paid advertising, and GEO/AEO, helping businesses increase their visibility across Google as well as AI platforms like ChatGPT, Gemini, Claude, and Perplexity. I focus on delivering practical, measurable solutions that generate long-term business growth.
- NextMarketingSEOE-COMMERCEmayo de 2014 - diciembre de 2020 (6 años y 7 meses)Barcelona, España• Led the digital marketing strategy for multiple eCommerce brands.• Managed SEO, Google Ads, CRO, and content marketing initiatives.• Increased organic traffic, conversions, and revenue through data-driven optimization.• Planned and executed growth strategies for Shopify and other eCommerce platforms.• Collaborated with cross-functional teams to deliver measurable business results.
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Formación
- Master of Education (M.Ed.) Master Search EngineSEAS2015Optimization (SEO/SEM) Analyst Position
- Master EconomySDA Bocconi1996