Beatriz Dos Santos Gonzalez

Business Development Specialist y Psicóloga especializada en Consumer Behavior, Neuromarketing, Marketing Digital, Sales Strategy y CRM. Experiencia en GTM market activation, B2B/B2C sales, account management, lead generation, customer acquisition, data-driven marketing y desarrollo comercial en España, Portugal, Nordics e internacional.

Combino psicología del consumidor, behavioral economics, decision-making, insights conductuales y técnicas persuasivas con estrategia de ventas, optimización de procesos, automatización y análisis de datos. Ayudo empresas a mejorar conversiones, engagement, segmentación, funnels de venta, posicionamiento de marca y performance comercial.

Experta en CRM management, Salesforce, Microsoft Dynamics 365, HubSpot, sales automation, workflow optimization, case management, pipeline optimization, dashboards, informes, auditoría de CRM, data cleaning y customer journey optimization.

Desenvolvo estratégias de growth marketing, CRO, copywriting estratégico, storytelling, digital campaigns, market research, targeted marketing, ABM (account-based marketing), customer retention y engagement strategies.

Competencias clave:

GTM strategy, B2B sales, B2C sales, lead nurturing, segmentation, opportunity qualification, revenue growth, KPI analysis, forecasting, cross-cultural communication, technical sales, brand positioning, acquisition funnels, marketing automation, IA aplicada a marketing y ventas, transformation digital, data analysis, persuasion architecture, neuromarketing aplicado.

Idiomas: Portuguese (Native), Spanish (Bilingual), English (Fluent), Italian (Basic).

Certificaciones: Salesforce Administrator, Marketing Cloud Administrator, Dynamics 365 Fundamentals, HubSpot Inbound Marketing, Consumer Behavior Essentials (Miami Herbert), Psychology Applied to Sales.