Belinda L.

Led UX research, wireframes, and end-to-end journeys to validate and refine digital product concepts. Applied Generative AI and agentic workflows to optimize solutions and operational processes, improving efficiency and decision-making. Facilitated design thinking workshops and ideation sessions, enhancing stakeholder alignment and securing budget approval for future initiatives. Managed multiple accelerator projects, delivering measurable outcomes and actionable insights for the business.

Delivered end-to-end UX solutions for digital campaigns, children's creative platforms, and whitepaper sites; enhanced accessibility and user engagement. Explored computational design and generative AI tools to accelerate concept validation and prototyping.

Led end-to-end design of digital wealth platforms across APAC and Europe, for client-facing and internal advisor tools. Conducted discovery workshops and user interviews to identify gaps, prioritize features, and shape product roadmaps. Designed and tested high-fidelity prototypes; collaborated with engineering/product teams for seamless implementation. Built scalable design systems and modular UI frameworks, enabling consistent rollout across regions. Transformed the myWealth platform, boosting digital adoption from 57% → 82% and increasing online trading by 500%. Aligned UX solutions with compliance and operational requirements, ensuring effective and user-centered outcomes. Co-led the Design for CommunityAction Programme with NVPC, running design thinking workshops that helped 40+ nonprofits tackle organizational challenges.