Descripción

I’m a Senior Strategy & Product/Category Consultant with 15+ years of experience helping retailers, grocery brands, food companies, and rapidly growing startups scale smarter and faster.

I specialize in product & category strategy, go-to-market planning, vendor operations, and private label product development. My background includes major retailers, emerging food tech brands, and early-stage startups.

I help clients achieve:

• Building and optimizing product/category assortments

• Improving margins through pricing, sourcing, and vendor management

• Designing and executing GTM strategies and innovation roadmaps

• Creating scalable operations and workflows for vendor onboarding and data management

• Launching private label products from concept to execution

I’m known for quickly diagnosing complex business challenges, creating clarity, and delivering actionable, high impact solutions. I work equally well at the strategic level and in the operational details needed to make strategies come to life in store or online.

Based in Barcelona and working globally, I partner with clients across the US and EU. I'm available for strategic consulting, fractional leadership roles, short-term projects, and fast turnaround advisory work. I look forward to connecting with you about your brand!

Ámbito de especialización en el sector

Idiomas

Inglés
Bilingüe o nativo
Español
Competencia profesional básica

Preferencias de lugar de trabajo

Acepta trabajo presencial

Ho Chi Minh City (hasta 50 km)

Caitlin Gardulescu Consulting
Senior Strategic Consultant
GRAN DISTRIBUCIÓN
enero de 2023 - Hoy (3 años y 7 meses)
Barcelona, España
• Advise consumer goods and lifestyle brands on sourcing, product development, assortment strategy, and vendor negotiations.
• Develop trend-informed product roadmaps and category strategies aligned to margin, positioning, and design requirements.
• Streamline supply chain workflows, vendor management processes, and multi-warehouse visibility for scaling brands.
Desarrollo de productos Gestión de la cadena de suministro Category Management GTM Strategy Vendor Management
FoodHealth Company (formerly Bitewell)
Director of Vendor Operations
SALUD & BIENESTAR
marzo de 2024 - julio de 2024 (4 meses)
New York, NY, USA
• Drove Ops for DTC food products, overseeing cost negotiations, sourcing, supply planning, and SKU lifecycle management.
• Increased gross margins by up to 50% through optimized purchasing and price negotiations.
• Built and managed supplier relationships across all food and beverage categories, onboarding new suppliers for growth.
• Developed and analyzed P&L statements for all retail operations, delivering insights in regular reviews with the CEO and COO.
Gestión de la cadena de suministro Adquisiciones Estrategia de crecimiento Pricing strategy Vendor Management
Amazon Fresh
Senior Vendor Manager (L6), Clearance & Seasonal
GRAN DISTRIBUCIÓN
marzo de 2022 - noviembre de 2022 (8 meses)
New York, NY, USA
• Championed the creation, implementation, and successful execution of a comprehensive Clearance program across all sites, reducing the organization's total shrink risk by $3M in 2022.
• Owned GTM strategy for all Seasonal categories, shaping assortment, pricing, and delivery timing to drive a +22% YoY increase.
• Streamlined processes for both Clearance & Seasonal, accelerating timelines and improving operational efficiency.
• Led 40+ person cross-functional team for total store & online Clearance and Seasonal.
• Proactively identified and integrated new Seasonal vendors, elevating the customer experience through diverse product offerings.
Category Management Gestión de procesos GTM Strategy Vendor Management Pricing strategy