CGAcerca de Carlos
I’m a strategic consultant with over 15 years of experience leading digital transformation and communication projects across corporate, political, and governmental sectors. I specialize in advising C-level executives and public leaders on digital strategy, reputation management, and audience engagement. My work has been internationally awarded and includes presidential campaigns, high-profile global events, and digital innovation for institutions in Latin America, Europe, and the U.S. I thrive at the intersection of technology, leadership, and communication, helping organizations navigate complex challenges with clarity and impact.
Key Skills
• Strategic digital planning for C-Level and large-scale audiences
• Digital communication leadership
• Crisis and online reputation management
• Corporate and political communication
• Executive training in high-level environments
• In-depth knowledge of Latin American government and corporate sectors
Core Expertise
• Digital strategy & transformation
• Corporate & institutional communication
• Crisis & reputation management
• Political digital campaigns
• Government & C-level consulting
• Strategic leadership in complex environments
• Executive forums & strategic events
• Employer branding & leadership training
• Media partnerships & management
• Political & electoral marketing
• Multidisciplinary team leadership
• Innovation in public communication
Español
Bilingüe o nativo
Inglés
Competencia profesional completa
Solo teletrabajo
Lleva a cabo sus proyectos principalmente en remoto
Experiencia
- InspiraliaInterim Executive Advisor (Strategy & Governance)julio de 2025 - Hoy (11 meses)Interim Manager, Chief People & Corporate Strategy – North AmericaSenior trusted executive advisor to the CEO, supporting strategic decision-making in contexts of transition, complexity and business scaling.Executive review and recommendation on contracts with key vendors and strategic partners, with a focus on risk, efficiency and strategic alignment.CEO-requested financial analysis, in coordination with the Finance team, to identify cost optimization and adjustment opportunities, with P&L impact.Support to executive leadership on corporate governance, decision-making criteria and executive prioritization.Strategic advisory on corporate communication and reputation management, ensuring alignment between business decisions, messaging and organizational context.Acting as an interim senior executive resource during critical business moments (transition, crisis, reorganization, growth
- LBR AgencyManaging Partnernoviembre de 2013 - Hoy (12 años y 7 meses)As the Director and CEO of LBR Agency, I’ve led the agency through its growth and operational development across three countries, managing all core business functions. My role spanned across strategy, operations, communication, and financial management, allowing me to shape the company’s overall vision and deliver impactful results. Key accomplishments include:Leadership & Team Management:I built and led a multidisciplinary international team, consisting of experts in digital transformation, communication, and marketing. I was responsible for setting clear goals, fostering collaboration, and driving high-performance teams across Mexico, Spain, and the Dominican Republic.Business Strategy & Growth:I played a central role in developing and executing the agency’s strategic direction, including market analysis, service diversification, and competitive positioning. Under my leadership, LBR Agency expanded its services and increased profitability, notably in the technology, finance, and public policy sectors.Client & Stakeholder Relations:I successfully developed and maintained strategic relationships with C-level executives and other key stakeholders, ensuring strong collaborations and ensuring that our projects aligned with both their short- and long-term objectives. This fostered organizational trust and cohesion while increasing client retention and satisfaction.Brand Development & Marketing:I spearheaded initiatives to build the agency's brand identity, leading corporate communication efforts and overseeing the creation of digital marketing strategies that resonated with international markets. My ability to adapt communication strategies across multiple regions played a crucial role in our global expansion.Innovation & Technology:I led the integration of cutting-edge technologies within the agency’s offerings, especially around cloud platforms, data analytics, and AI, which were used to provide actionable insights and enhance our service offerings.
- Director for C-Level ProjectsDirector for C-Level Projectsenero de 2010 - Hoy (16 años y 5 meses)
- Advised political and corporate leaders on digital communication in global campaigns.
- Consulted on high-profile events such as World Youth Day with Popes Benedict XVI and Francis.
- Designed digital strategies for presidential and government campaigns across Latin America, including Luis Abinader (Dominican Republic), Guillermo Lasso (Ecuador), and Carolina Mejía (Santo Domingo).
- Led strategic digital communication efforts for various government levels in Latin America, leveraging advanced technologies to achieve optimal outcomes. Colombia, Perú, US.
Recomendaciones
Sé el primero en recomendar a Carlos
Ayuda a este freelance a destacar compartiendo tu experiencia.
Estos perfiles de freelance también coinciden con tus criterios
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Formación
- Special Program in Political Campaign ManagementIESE Business SchoolSpecial Program in Political Campaign Management
- Postgraduate in Political Campaign ManagementUniversidad Pontificia ComillasPostgraduate in Political Campaign Management