Christopher Marchant

I’m a Senior Creative & Growth Strategist with 10+ years’ experience delivering award-winning B2B campaigns, brand evolutions and full-funnel demand-gen programmes for global technology, fintech and SaaS companies. I specialise in helping founders, CMOs and lean teams translate complex propositions into clear, commercially effective marketing that grows pipeline and revenue.

My background is a blend of strategic thinking, creative capability and analytical rigour. I hold a Master’s in International Economics from Johns Hopkins SAIS, which underpins my ability to interpret markets, build strong positioning, and make data-driven decisions. I’m also a Certified Copywriter (Distinction), giving me the rare combination of strategist, performance marketer and hands-on creator who can deliver both the thinking and the output.

I’ve led brand, GTM and demand-gen strategy across both agency and in-house settings (Ogilvy, ifour, OneFourZero), driving measurable results such as:

• +220% MQL growth and 30% YoY revenue uplift (Inmarsat)

• 27% reduction in acquisition cost across SME portfolios

• 4.5× ROAS ecommerce turnaround in 60 days

• Global brand evolutions and rebrands for Worldpay, PPRO, Vistra & Koddi

• Multi-market launches, ABM programmes and AI-driven automation improvements 

My skillset spans:

• Growth marketing: Paid media, demand gen, funnel optimisation, analytics

• Brand & creative strategy: GTM, positioning, messaging, rebrands

• Copywriting: Value propositions, landing pages, ads, scripts, ABM assets

• AI & automation: Workflow builds, content systems, segmentation & personalisation

• B2B specialisms: ABM/ABX, enterprise sales alignment, full-funnel GTM

At £250/day, clients get senior-level strategic clarity, hands-on execution, and measurable commercial impact, at a rate structured for startups, scaleups and founder-led teams.

If you need someone who can diagnose, strategise and deliver - I can help.