Acerca de Claire
Francés
Bilingüe o nativo
Inglés
Competencia profesional completa
Español
Competencia profesional completa
Experiencia
- We Share TrustProduct SpecialistDIGITAL AND ITjulio de 2024 - diciembre de 2024 (5 meses)Paris, FranciaWeShareTrust (Saas, BtoB, data collection)At WeShareTrust, I was hired as a freelance Product Specialist to support the internal team in launching the MVP of a review moderation software.Mission- Led the end-to-end development of a review moderation platform, from product discovery to delivery.- Defined product strategy and advised the client on Product team organization and governance.- Product definition & information architecture: I contributed to feature specification and benchmarking of competing B2B SaaS solutions; designed user flows, key use cases and low- to mid-fidelity wireframes in Figma.- Conducted user research and mapped user journeys to inform product requirements (AB/testing, scenarios, prototyping, user interviews).- Produced detailed documentation and collaborated closely with engineering teams to ensure successful delivery.- User research & analysis: I conducted user needs analysis through brainstorming workshops with users and developers, in collaboration with the Product Manager; defined personas and user stories to support a user-centred approach.- Design system & deliverables: I built and maintained a scalable design system (components, variants, tokens, UI kit and documentation)
- NetrivalsProduct Manager / Product OwnerDIGITAL AND ITmayo de 2023 - junio de 2024 (1 año y 2 meses)Barcelona, EspañaNetrivals (Saas, BtoB, data collection)Mission- Defined and executed the product strategy through roadmap ownership, backlog management, and the implementation of a prioritization framework aligned with business goals and performance metrics.- Defined a user-centric product culture by leading discovery efforts and aligning Customer Success, Design, Engineering, and business stakeholders around customer needs.- Scaled product operations by implementing Agile processes, tools, and governance practices that improved cross-functional collaboration and delivery predictability.- Leveraged market intelligence and competitive analysis to identify growth opportunities and guide strategic product investments.- Facilitated delivery through user stories writing, documentation, clearing blockers and communication.
- KipliHead of e-commerce / Product ManagerE-COMMERCEjulio de 2019 - abril de 2021 (1 año y 10 meses)Paris, FranciaKipli (BtoC, e-commerce)In a fast-growing start-up environment, I successfully led the relaunch of the e-commerce and established the brand's reputation, which valuation reached €200M after three years of activity.Mission- Led the relaunch of the e-commerce platform by defining user journeys, aligning UX/UI across channels, and ensuring end-to-end consistency of the digital experience.- Built and implemented a scalable design system and coordinated the integration of new features with engineering teams, ensuring timely and high-quality delivery.- Defined KPIs and performance tracking frameworks, monitored the impact of the redesign, and ran continuous optimization using behavioral analytics tools (Hotjar).- Owned CRM automation and lifecycle campaigns, implementing automated email flows and executing targeted campaigns via Mailchimp to improve conversion and retention.
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Formación
- Master 2 (M2)Ecole de Management de la Sorbonne2016
Certificados
- IndesignUdemy2021
- Responsive Web Design CertificationFreeCodeCamp2022