Daria Hudec

Mala Handworks is an artisan brand selling hand-dyed Thai kaftans and loungewear, handmade in Thailand with fair wages and inclusive sizing. I work as their end-to-end brand and digital growth partner across Shopify, email, paid social, and SEO.

Brand Strategy: Full brand positioning, tone of voice, and visual identity — including brand guidelines and social media visual identity documentation delivered as client-facing assets.

Shopify & CRO: Theme optimization, UX improvements, collection and PDP strategy, SEO structure, redirects, and conversion-focused product copy.

Meta Ads: Campaign strategy and creative direction across awareness and conversion objectives. Peak ROAS of 7.96× on a single creative; hook variation testing to identify top performers.

Email Marketing (Omnisend): Built flows and campaigns from scratch. Grew subscriber list from 268 to 750+ (nearly 3×). Average open rate 30–34% vs. 21% industry benchmark. Revenue-driving campaigns across Cotton Collection, Women's Day, and seasonal sends.

SEO & Organic: Petite kaftan page optimization became the top organic entry point, converting at 3.21%. Shopify Messaging channel hit 28.57% CVR with a $147 AOV.

Results: Grew monthly revenue to nearly €8K in March 2026 through combined channel strategy.

An Amazon strategy and services agency supporting purpose-led brands selling on Amazon. In this role I function as a one-person strategy, creative, and content department.

A+ Content & Storefront Design: Concepting and directing A+ modules, brand story layouts, and Brand Store builds — including quiz funnel logic within Amazon's 4-question store constraint.

Listing Optimization: Full listing copy and SEO across multiple categories and brands, including Team Dog, Yak9 Himalayan Chews, and Nepal Tea Collective.

Creative Direction: Managing the full design pipeline — brand briefs, creative direction, infographics, and image assets built in Canva and Figma. Acting as liaison between strategy and design execution.

Content & SEO: Built and ran the BWP blog from scratch — SEO-driven articles targeting Amazon sellers. Most recent article on Shoppable Collections for A+ Content became one of the site's top-performing pages.

Independent consultancy working with small DTC and artisan brands across Europe and North America.

Services span brand strategy and positioning, Shopify CRO, email marketing (Klaviyo, Omnisend), Meta Ads, Amazon listing optimization, and SEO content.

Selected results: grew a handmade textile brand to nearly €8K/month in revenue; built email lists from scratch with 30–34% average open rates; driven 3× subscriber growth through combined paid and organic strategy.