Acerca de David
Senior AdTech, OTT and CTV monetisation specialist and Technical Project Manager with 10+ years of experience across FAST, AVOD and streaming ecosystems.
I help streaming platforms design, migrate and optimise ad-supported infrastructure across CTV environments.
As a Project Manager working at the intersection of product, engineering and commercial teams, I lead complex initiatives involving FAST channel operations, ad delivery architecture and platform optimisation.
I have led large-scale projects including the migration of hundreds of FAST channels into SSAI-based environments, designing end-to-end ad delivery flows across direct demand integrations, ad networks and backfill strategies, while validating performance across ad inventory, ad requests and viewership KPIs.
Español
Bilingüe o nativo
Inglés
Competencia profesional completa
Italiano
Competencia profesional básica
Acepta trabajo presencial
Barcelona (hasta 50 km)
Experiencia
- Rakuten TVProject Manager – AdTech & FAST Monetisationenero de 2023 - agosto de 2025 (2 años y 7 meses)Barcelona, Spain- Led the migration of 340+ FAST channels to an in-house playout and SSAI environment, coordinating cross- functional teams and CTV integrations across Samsung, LG, Hisense and Xiaomi ecosystems to ensure uninterrupted ad monetisation.- Designed end-to-end ad delivery architecture across in-house playout, direct integrations, ad networks and backfill strategies for FAST and AVOD environments.- Validated post-migration performance across key KPIs including ad inventory, fill rate, ad requests and viewership, ensuring monetisation continuity.- Managed vendor and partner relationships for FAST AdTech integrations, aligning technical implementations with distribution and commercial objectives.- Optimized content signals for IAB compliance across in-house playout and third-party channels (Wurl, Amagi, Xumo, Funke, The Channel Store, and OKast), supporting 622+ channels.- Led root-cause analysis of complex FAST monetisation and ad delivery issues, improving fill rate performance and platform stability.- Performed debugging and functional testing of FAST channel integrations, validating ad request flows, metadata signalling and playback behaviour across CTV platforms.
- Rakuten TVBusiness Continuity Managerenero de 2018 - diciembre de 2022 (4 años y 11 meses)Barcelona, España- Designed and implemented QA frameworks to ensure stability, performance and reliability across OTT platforms.- Led a cross-functional testing team supporting multi-platform OTT services.- Documented and analysed technical and UX issues in Jira, driving structured resolution workflows with Product and Engineering teams.- Conducted benchmarking and performance testing to optimise service quality and platform efficiency.- Partnered with Product Managers to prioritise platform improvements, enhancing service quality and user experience.
- Rakuten TVProduct Processes Assistantjulio de 2016 - enero de 2018 (1 año y 6 meses)Barcelona, España- Managed external production testing projects with Applause, supporting OTT platform validation and service continuity.- Developed and implemented a business continuity framework for outsourced testing operations, overseeing delivery from project initiation through full implementation.- Reviewed and validated issues reported by external testers, assessing platform behaviour and approving findings prior to escalation.- Analysed testing data and coordinated internal issue resolution workflows to ensure timely platform improvements.
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Formación
- Masters of ArtsESCAC - Escola Superior de Cinema i Audiovisuals de Catalunya2014Masters of Arts
- Master of ArtsUniversitat Ramon Llull2012Master of Arts