¡Bienvenido al perfil Malt de Diana Isabel !
Localización y desplazamiento
- Localización
- Barcelona, CT, España
- Puede trabajar en tus oficinas en
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- Alrededor de Barcelona y 50 kms
- Alrededor de Madrid y 10 kms
- Alrededor de Valencia y 10 kms
Preferencias
- Duración del proyecto
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- ≤ 1 semana
- ≤ 1 mes
- Entre 1 y 3 meses
- Entre 3 y 6 meses
- ≥ 6 meses
- Sector de negocio
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Preferiría:
- Banca & seguros
- Centros de investigación
- Cine & audiovisual
- Comercio al por menor
- Cultura
+35 autresPreferiría evitar:Agencias de subcontratación
- Tamaño de la empresa
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- 1 persona
- 2-10 personas
- 11-49 personas
- 50 - 249 personas
- 250-999 personas
+2 autres
Verificaciones
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Idiomas
Categorías
Habilidades (22)
Diana Isabel en pocas palabras
Soy una experta en transformar conceptos de marketing, gestión del cambio, digital y comunicación a través de la data, la innovación y la neurociencia. He liderado estrategias exitosas para personas, CEOs, emprendedores, marcas globales y locales de múltiples industrias en todo el mundo, impulsando desde 1 persona hasta +10 países a cargo en digital para compañías como Merck Group, LLYC, BCW o McCann (...). Trabajemos juntos para hacer que tu marca destaque y logres el cambio que deseas. Te invito a ver mi portafolio para conocer el detalle de mis servicios.
Portfolio:
Experiencia
Maya Inspira
Agencias de subcontratación
CEO & Lead Consultant
Merck Group - Merck España
Salud & bienestar
Digital Lead LatAm (+8 countries)
Lead of Strategy & Advisory for Digital and Omnichannel in Latam, by contributing with the Medical and commercial leaders in order to transform the digital reputation and positioning mindset, capabilities, KPIS, as well to improve and professionalize the digital transformation process, aligned with global teams. Leader of the digital and omnichannel focus, by working together with the business and medical units from Colombia and Ecuador, defining and consolidating together the omnichannel strategy and identifying new opportunities to support and accelerate the company's digital transformation process.
Azurian Transforma
Recursos humanos
Master Consultant en Estrategia de Cambio, Innovación y Growth Marketing - Como freelance
Aporto mi amplia experiencia en marketing, comunicaciones, datos y transformación digital, desarrollando e implementando estrategias de marketing y comunicaciones, aprovechando los datos y la tecnología para impulsar el cambio y el crecimiento con nuestros clientes. Este rol implica trabajar en estrecha colaboración con equipos multifuncionales, usar análisis de datos para informar la toma de decisiones y asesorar a los clientes sobre las mejores prácticas para evolucionar.
Pontificia Universidad Javeriana
Post Graduate Professor | Digital Communication | New Technologies | Thesis Director - Como freelance
Professor of the "Digital Communication" graduate subject, which is part of the fourth and final module in the second year.
Universidad de Medellín
Post Graduate professor / TIC on PR - Como freelance
Universidad Del Norte
Post Graduate Professor | Digital Public Relations
Weber Shandwick - McCann Group
Strategic Director - International Projects
LLYC
Head of Digital | Digital Director
Leader of the Digital business unit for the firm in Colombia, and its members, as well as strategic advice on reputation and brand planning, digital reputation, digital marketing and crisis to all LLYC clients within Latam. Fulfilment of the Business Plan for almost COP 1.000 million, establishment and development of the area, achieving its positioning and recognition in the country through disruptive initiatives. Understanding of key consumers and usage of tools such as inbound and bigdata, marketing, ads, among others. Creation and execution of strategies for clients such as Tigo, Citibank, BNP Paribas, J&J, Astellas, ANDI, GSK, J&J, Ferring's Plan M, Nestlé (Dog Chow, Milo, Nespresso, Nescafé, Klim), DIAGEO and Yanbal, the Ministry of Environment and Sustainable Development and Autogermana among many others.
- Reputation, Digital and Crisis lead consultant
- Digital Marketing & Data Science Expert
- Social marketing, information architecture ( UI/digital design) and e commerce
- Content development including localization processes and optimization efforts to achieve brand building and conversion/sales goals
- eCommerce/conversion funnel and SEM/SEO
- Successful end-to-end digital programs or campaigns- from concept to execution to reporting and optimization
- Reputation, Digital and Crisis lead consultant
- Digital Marketing & Data Science Expert
- Social marketing, information architecture ( UI/digital design) and e commerce
- Content development including localization processes and optimization efforts to achieve brand building and conversion/sales goals
- eCommerce/conversion funnel and SEM/SEO
- Successful end-to-end digital programs or campaigns- from concept to execution to reporting and optimization
Superintendencia de Servicios Públicos Domiciliarios
Head of Digital Strategy and Strategic Reputation Lead
Design and coordination of the communication strategy and planning as well as the digital transformation strategy. Strategic planning, senior counseling and implementation of the cross platform digital and social media program. Improvement and implementation of processes for social media monitoring, data and analytics, Digital PR, Social CRM, Mobile, guidelines and training, measuring and metrics. Strategic counseling for reputation, engagement, innovation, internal and external communication. Designing of communications strategies for the public institution throughout the whole country, including the "Plan Choque Caribe", which impacted more than 148.857 households in 1.206 neighborhoods of the seven principal departments of the Caribbean region of Colombia.
RCN International
Investigative Reporter & Presenter / 4Caminos
BURSON-MARSTELLER
Senior Digital Strategist
Senior Associate and Account Director. Senior counselor for the practice. In charge of new business strategies as well as high profile strategies and creativity.
• Strategic planning, senior counseling and implementation of digital transformation and social media programs for multinational companies, building and strengthening brand image and reputation of client.
• Improvement and implementation of processes for digital platforms monitoring, data and analytics, Digital PR, Social CRM, guidelines and training and measuring and metrics.
• Senior participation in regional studies (B-M Latam Social Media Check-Up, Twiplomacy, US Elections Poll on digital between others). Successful strategies as Associate and Senior Associate, developed after deep research and focused on digital communication, branding, digital PR, Marketing and reputation counsel. Leading strategies for companies such as Claro Telecomunications, Coca Cola, Pfizer, The Global Entrepreneurship Congress (GEC), Nike, Electrolux, Samsung, Oil Industry and Colombian Petroleum Association, Shell, Novonordisk, Allere, Xiaomi, Ford, Babson College, Camacol, AmBev, Sab Miller, Bavaria, GSK, Credibanco, TGI, Acolgen, Belcorp (Ésika, L'Bel , CyZone), FatCat, Phoenix Group, Unilever, Biopass, Avaya and Lucky 6, between others.
• Strategic planning, senior counseling and implementation of digital transformation and social media programs for multinational companies, building and strengthening brand image and reputation of client.
• Improvement and implementation of processes for digital platforms monitoring, data and analytics, Digital PR, Social CRM, guidelines and training and measuring and metrics.
• Senior participation in regional studies (B-M Latam Social Media Check-Up, Twiplomacy, US Elections Poll on digital between others). Successful strategies as Associate and Senior Associate, developed after deep research and focused on digital communication, branding, digital PR, Marketing and reputation counsel. Leading strategies for companies such as Claro Telecomunications, Coca Cola, Pfizer, The Global Entrepreneurship Congress (GEC), Nike, Electrolux, Samsung, Oil Industry and Colombian Petroleum Association, Shell, Novonordisk, Allere, Xiaomi, Ford, Babson College, Camacol, AmBev, Sab Miller, Bavaria, GSK, Credibanco, TGI, Acolgen, Belcorp (Ésika, L'Bel , CyZone), FatCat, Phoenix Group, Unilever, Biopass, Avaya and Lucky 6, between others.
BURSON-MARSTELLER
Associate Digital Strategist
Create and coordinate innovative Digital Communication Strategies, focused on branding, engagement, awareness, Online PR and Crisis management for global companies.
• Team coordination, leading strategic, executive and creative professionals.
• Creation of crisis resolving strategies for digital and evolving environments.
• Coordinate the active listening on digital channels and Digital Check up exercises (reputation and media dashboards), based on analysis, share of voice metrics, media and sentiment observation for projects and brands.
• Expert Digital Brand Communications and Reputation counseling.
• Conducting workshops for global companies.
• Strategy for the implementation of viral content, e-content, e-marketing, e blasts, white papers, A/B Testing, SEO, SEM, Google Adwords, Google and Social Media Analytics, media and mobile between others.
• Coordinate influencers', online media and evangelists mapping, relationship and influencer marketing strategies.
• Editor, Proofreader and multilingual translator.
• Scriptwriter and multimedia director.
• Team coordination, leading strategic, executive and creative professionals.
• Creation of crisis resolving strategies for digital and evolving environments.
• Coordinate the active listening on digital channels and Digital Check up exercises (reputation and media dashboards), based on analysis, share of voice metrics, media and sentiment observation for projects and brands.
• Expert Digital Brand Communications and Reputation counseling.
• Conducting workshops for global companies.
• Strategy for the implementation of viral content, e-content, e-marketing, e blasts, white papers, A/B Testing, SEO, SEM, Google Adwords, Google and Social Media Analytics, media and mobile between others.
• Coordinate influencers', online media and evangelists mapping, relationship and influencer marketing strategies.
• Editor, Proofreader and multilingual translator.
• Scriptwriter and multimedia director.
Vice Media
Writer & Columnist
Deep research. Multimedia Journalist and Writer. Filmmaking.
Cozmic Group
Head Digital Strategist (Co-founder)
Part of the core of leads, by propelling the company and brands to new heights through proactive and impactful strategies, giving the business an edge in competition. Lead and counsel ad hoc with growth in public engagement, optimizing results, building reputation and getting noticed to a larger audience. Combination of Strategic Planning, ORM, Marketing, Public affairs, PR and Digital PR methods, Integrated Marketing, social media and celebrity and influencer management. Editor and and proofreader in chief.
Teleperformance - Groupe Teleperformance
Recruitment Marketing & Digital Strategist
• Digital Communications & Marketing Strategist (Leading the creation and establishment of the digital strategy, and the digital communications and marketing team by building the brand concept for Social media channels focused on Recruitment, Marketing and Awareness. Implementation of Google Analytics, Google and Facebook Ads, Landing pages, SEO, SEM & BTL initiatives, between others).
• Recruitment Strategist in charge (responsible for the specialists' team)
• Public Affairs for Recruitment Nearshore (U.S English-Speaking campaigns).
• Proof-reader and copywriter (creative).
• Massive event planning and management.
EL TIEMPO Casa Editorial
Digital Journalist
• Investigative research and reporting for City and cultural affairs / Writing reports.
• English news translation for further writing, editing and publication in Spanish.
• Multimedia content creation, edition and publishing of through the CMS / SEO & SEM
• In charge of Social Media.
• Newscaster for City Noticias and ET Channel.
Vicrear Publicidad
Creative & Copywriter
• Creating multimedia content and advertising messages (copywriter and designer).
• Database and website administration.
• Public relations in English / social media editor.
- Feb 2008 - Sep 2009
- Jun 2010 - Aug 2011
- Mar 2012 - Sep 2012
Festival Iberoamericano de Teatro de Bogotá y Teatro Nacional
Communications Specialist
• Writing articles related with the Festival and Theatre's activities.
• Making and editing multimedia content for the Theater's website. Event coordination for the Festival and the Theatre.
• Daily monitoring of cultural-related media / Social media strategist
• Outreach strategies and free – press activities / Public relations
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