Descripción

General manager /Regional Director with 25+ years of international experience driving strategic direction, operational business execution and market expansion across 40+ countries in FMCG and premium spirits. Oversaw P&Ls exceeding €600M+ across multiple markets, built #1 brands, and led organizational growth across Europe, LATAM, Africa, and Russia. Deep expertise in multiple Route-to Market models, joint ventures, new market entry and performance turnarounds

Ámbito de especialización en el sector

Idiomas

Inglés
Bilingüe o nativo
Español
Competencia profesional básica
Ruso
Bilingüe o nativo
Polaco
Competencia profesional básica

Preferencias de lugar de trabajo

Acepta trabajo presencial

Madrid (hasta 50 km)

SUNTORY GLOBAL SPIRITS,
Managing Director Emerging International
enero de 2023 - junio de 2025 (2 años y 5 meses)
Madrid, Spain
• • Defined and executed global strategy for a €300M multi-business unit operating under diverse ownership models, balancing growth, profitability and capital allocation across markets.
• • Built and led a centralized cross-functional leadership team (12 direct reports) supporting commercial execution and market expansion across 38+ countries.
• • Led the rollout of core global performance levers (S&OP, Revenue Growth Management, Trade Terms, In store Execution), embedding execution discipline across regions.
• • Allocated investment and resources across five distinct businesses, coaching General Managers and aligning local priorities with corporate governance and financial objectives.
• • Strengthened business performance in Mexico through leadership renewal and organizational redesign, stabilizing operations across a 150-employee organization.
• • Launched a new Route-to-Market and scaled the France business from zero to full national coverage, building a 40-person organization and executing a premium/luxury portfolio strategy.
Unidad estratégica de negocio P&L management
Emerging EMEA East and South America
Managing Director
enero de 2022 - enero de 2023 (1 año)
Madrid, España
Led leadership transition in Brazil by appointing and onboarding a new General Manager, establishing a clear commercial strategy, target outlet universe, and execution standards to accelerate market performance.•
Designed and initiated geographic expansion across South America through a distributor-led model, covering Colombia, Chile, Peru, Argentina, Uruguay and Paraguay.•
Transitioned South Africa to a scalable and profitable distributor model, improving capital efficiency and long-term sustainability.
Estrategia de crecimiento Desarrollo de liderazgo
Suntory Global Spirits
Managing Director EMEA East
julio de 2020 - enero de 2022 (1 año y 6 meses)
Madrid, España
• • Standardized operating and commercial processes across 36 distributor markets, delivering a 15% cost reduction and 12% margin improvement within one fiscal year.
• • Led senior leadership transitions across three regions within a five–Brand House structure, ensuring continuity of performance and stakeholder alignment.
• • Ensured business continuity and performance stability in Russia during a change in ownership model, leading the transition for a 500-employee organization.
• • Implemented performance-based distributor strategies through Joint Business Planning and pay-for performance frameworks across third-party markets.