Elena Gutiérrez

Business and Systems Analytics. Data Analytics. Business Intelligence.

Team role: backup office at the Sales Operations Wester Europe Team

Digital Data Analyst at the Nissan Spain Omnichannel Marketing Department.

Monitoring digital performance indicators:

- Implementation and monitoring of dashboards in Adobe Analytics and Tableau.

- Coordination with digital and media agency to ensure the correct parameterization and tracking of digital campaigns from the website to Adobe, Tableau and NSmIT.

- Coordination with media agency to review results and implement improvements in both campaigns and the website.

- Tracking, review and improvement of user behavior in the web environment to improve the user journey and conversion to lead.

- Definition of Digital Targets by model and campaign, aligned with the global marketing and communication strategy.

- Preparation and presentation of monthly results reports.

- Coordination with CRM for the implementation of a complete funnel: from the user's first contact through the website or brand communication until the order is placed.

- Overview of marketing department metrics for establishing efficient processes and information flows between subareas.

Tools: Adobe Analytics, Tableau, Looker Studio, Excel.

Advanced English (C1) for reporting and communication with Nissan Europe team and Nissan United Agencies.

Market Strategist, Business and Operations Data Analyst role.

Working on data about market and consumers. Creation of modelling, dashboards and reports to share internally to facilitate stakeholders to make better business decisions.

Definition and implementation of compensation sales objectives for sellers and partners, and the set-up and maintenance of their territory hierarchy.

Responsibilities:

- Access local team site and provide standard assets around process flow and escalation paths.

- Create and implement a territory structure for accounts of upcoming year.

- Collect data from multiple sources and build insightful views responding to business needs.

- Download and review system prepopulated quota models for deviation analysis.

- Prepare business insights, drive action plans and monitor/report on progress.

- Refresh predefined quota distribution tools and communication to the organization.

Tools: Power BI, Power Query, DAX and SQL. ETL development, data modelling and visualizing data.

Advanced English (C1), for all the reports and communication.