Emma Sánchez Monteagudo

Design and execution of SEO strategies that improve organic search visibility in multiple markets. Conducting technical SEO audits, implementing fixes, and optimizing website structure to improve crawlability. Conducting keyword research and competitor analysis, positioning more than 30 high-value keywords in the Google top 3. Implementation of link-building campaigns, acquiring high-quality backlinks and increasing domain authority. Collaboration with product and content teams to align user experience and SEO intent. Monitoring KPIs and incorporating useful information using GA4, SEMrush, and GSC. Design of custom dashboards in Google Looker Studio to monitor performance. Collaboration between departments to guarantee the alignment of SEO strategies. Application of artificial intelligence for SEO analysis automation, assisted content generation, and optimization oriented toward generative search engines (AI Search). Leadership of SEO migration projects without loss of visibility. Semantic optimization of content and entities to improve interpretability by search engines and AI-based assistants. Implementation and validation of structured data (Schema.org) to improve content understanding by search engines and generative systems.

Support for multichannel campaigns (PPC, email, SEO, social media) and analysis of performance reports. Support in the development of B2B and B2C digital marketing strategies.