Estela Alcaide Delgado

Working independently with brands and cultural organisations at the intersection of brand strategy, cultural relevance and contemporary communication. Focused on helping brands move from presence to meaning — and institutions from institutional to relevant.

Teacher | Postgraduate program in Fashion Communications and Social Media

As a Mentoring expert, I guide students through their professional development: from building CVs and LinkedIn profiles that open doors to gaining clarity about their next step. The ultimate goal is to give them something truly valuable before they graduate — a clear vision of their professional future and the tools to achieve it.

Leadership & Strategic Impact

• - Defined and led the global social media strategy within an integrated omnichannel framework, aligning social, digital, CRM, retail and media under shared strategic objectives.

• - Designed and consolidated the current global ecosystem of teams, tools and external partners, ensuring efficiency, scalability and brand consistency across markets.

• - Led and developed a multidisciplinary team, fostering a shift from platform-led execution to a unified CPM mindset across organic, paid and earned media.

• - Oversaw a global social ecosystem of 20+ active channels reaching 32M+ followers, supporting brand desirability, traffic and conversion.

• - Launched Mango's TikTok channels and the full social ecosystems for Mango Teen and Mango Home as part of the brand's digital acceleration.

• - Led high-impact global activations and collaborations, strengthening cultural relevance and international brand perception.

• - Contributed to a 17-position improvement in the Epsilon Social Media Index, reinforcing engagement, content effectiveness and brand health.

• - Managed an annual budget of over €3M, optimising investment to balance brand-building and commercial performance.