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Estelle C.EC

Estelle C.

Brand & Growth Marketing

450 €/día
Madrid, ES
8-15 años

Tiempo medio de respuesta: 1h

Acerca de Estelle

Brand & Growth Marketing Freelancer based in Madrid, working with startups, agencies, and creative businesses.


I help brands grow through marketing strategy, branding, partnerships, content ecosystems, communication, and project coordination from strategy to execution. With experience across tech, startups, hospitality, agencies, and creative industries !

🛠 What I bring to your project:

-Brand Strategy: Defining global brand narratives and high-level positioning to support product evolution.
-Product Marketing (GTM): Spearheading Go-to-Market strategies for products, creating messaging frameworks, and sales enablement tools.
-Growth & Content Marketing: Optimizing the AARRR funnel, automating workflows via HubSpot, and managing SEO-optimized content ecosystems.
-Project Management: Delivering end-to-end technical projects, including 3D media, web platforms, and Agile roadmaps.


📈 Proven Impact:
-Scaled a corporate Linkedin account from 4K to 10K+ followers (+150% growth).
-Launched a newsletter from 0 to 2,000+ subscribers in under a year.
-Scaled a "Product" community to 1,500+ active members to drive business opportunities.
-Led full brand identity overhauls, including logo redesigns and visual evolution.


🌍Tech Stack:
Multilingual: Native French, C1 English, and Fluent Spanish
HubSpot, Product Fruits, WordPress, Figma, Notion, and AI productivity tools.
  • Francés

    Bilingüe o nativo

  • Español

    Bilingüe o nativo

  • Inglés

    Competencia profesional completa

Acepta trabajo presencial
Madrid (hasta 15 km), Las Palmas de Gran Canaria (hasta 30 km), Málaga (hasta 20 km), Barcelona (hasta 10 km)

Experiencia

  • Sequence ERP
    Marketing & Product Marketing Manager
    BANCA & SEGUROS
    junio de 2025 - marzo de 2026 (9 meses)
    Madrid, España
    • Brand Narrative: Defined and deployed the global brand narrative and communication strategy for international markets.
    • GTM Strategy: Defined global brand narratives and GTM strategies for AI and Fintech products
    • Strategic Positioning: Built messaging frameworks and brand positioning to support the product's evolution.
    • Content Curation: Managed high-quality multi-channel content (web, email, product onboarding).
    • Operational Marketing: Built and optimized automated marketing funnels and workflows via HubSpot and Product Fruits and specifics landing pages.
    Press relations Go-to-Market (GTM) Strategy Brand Strategy Marketing digital Agent IA
  • Monsieur Guiz (Humanskills Group)
    Marketing Project Manager
    CONSEJO & AUDITORÍA
    abril de 2023 - junio de 2025 (2 años y 2 meses)
    Madrid, Spain
    • Brand Authority: Developed the agency’s strategic positioning and supported demand generation. Did a complete rebranding: spearheaded the agency’s visual evolution, including a full brand identity overhaul and logo redesign.
    • Creative Content: Managed SEO-optimized blog content, social media, and WordPress ecosystems. Launched a newsletter from 0 to 2,000 subscribers in under a year and managed SEO-optimized content ecosystems.
    • Product Community Growth: Scaled the"We Love Product" community to 1,500+ active members, leveraging engagement data to identify new business opportunities and brand ambassadors. Scaled our Linkedin from 4K to 10K+ followers (+150% growth).
    • Strategic Product Marketing: Spearheaded the agency's re-positioning in the Product ecosystem.
    • Orchestrated the high-impact launch and scaling of 'MyPractice' (Product Serious Game), turning it into a topperforming asset and a key differentiator for the agency’s sales enablement. Co-create a Product Toolbox used as key differentiators in high-value sales pitches.
    Go-to-Market (GTM) Strategy IA Product Marketing Hubspot
  • Les Gens & Vous
    Digital Strategist & Project Manager
    CONSEJO & AUDITORÍA
    septiembre de 2021 - enero de 2022 (4 meses)
    Lyon, France
    • Digital Strategy: Led strategic digital initiatives to enhance brand visibility and engagement.
    • Operational Management: Managed complex projects including 3D media, web platforms, and editorial content for 5+ simultaneous clients.
    • Project Management: Managed digital campaigns, deliverables tracking, and project follow-up.
    • Brand content: Oversaw social media management, including content creation.
    • Campaign Management: Conducted performance analysis and optimization (Social Listening, SMO, SEA,performance measurement). Leveraged press relations, radio, TV replay, social media, and web strategies.
    • Clients : France éclat, Potel & Chabot, Les Montres françaises, Tomme de Savoie, Melonade, Eminence
    Digital Strategy Project Management Brand Strategy Branded content SEA

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Formación

  • Master 2 Stratégie digitale des marques
    Sup de Pub - Inseec
    2021
  • Master 1 Stratégie des marques
    Sup de Pub - Inseec
    2020

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