Acerca de Estelle
Brand & Growth Marketing Freelancer based in Madrid, working with startups, agencies, and creative businesses.
Francés
Bilingüe o nativo
Español
Bilingüe o nativo
Inglés
Competencia profesional completa
Experiencia
- Sequence ERPMarketing & Product Marketing ManagerBANCA & SEGUROSjunio de 2025 - marzo de 2026 (9 meses)Madrid, España
- Brand Narrative: Defined and deployed the global brand narrative and communication strategy for international markets.
- GTM Strategy: Defined global brand narratives and GTM strategies for AI and Fintech products
- Strategic Positioning: Built messaging frameworks and brand positioning to support the product's evolution.
- Content Curation: Managed high-quality multi-channel content (web, email, product onboarding).
- Operational Marketing: Built and optimized automated marketing funnels and workflows via HubSpot and Product Fruits and specifics landing pages.
- Monsieur Guiz (Humanskills Group)Marketing Project ManagerCONSEJO & AUDITORÍAabril de 2023 - junio de 2025 (2 años y 2 meses)Madrid, Spain
- Brand Authority: Developed the agency’s strategic positioning and supported demand generation. Did a complete rebranding: spearheaded the agency’s visual evolution, including a full brand identity overhaul and logo redesign.
- Creative Content: Managed SEO-optimized blog content, social media, and WordPress ecosystems. Launched a newsletter from 0 to 2,000 subscribers in under a year and managed SEO-optimized content ecosystems.
- Product Community Growth: Scaled the"We Love Product" community to 1,500+ active members, leveraging engagement data to identify new business opportunities and brand ambassadors. Scaled our Linkedin from 4K to 10K+ followers (+150% growth).
- Strategic Product Marketing: Spearheaded the agency's re-positioning in the Product ecosystem.
- Orchestrated the high-impact launch and scaling of 'MyPractice' (Product Serious Game), turning it into a topperforming asset and a key differentiator for the agency’s sales enablement. Co-create a Product Toolbox used as key differentiators in high-value sales pitches.
- Les Gens & VousDigital Strategist & Project ManagerCONSEJO & AUDITORÍAseptiembre de 2021 - enero de 2022 (4 meses)Lyon, France
- Digital Strategy: Led strategic digital initiatives to enhance brand visibility and engagement.
- Operational Management: Managed complex projects including 3D media, web platforms, and editorial content for 5+ simultaneous clients.
- Project Management: Managed digital campaigns, deliverables tracking, and project follow-up.
- Brand content: Oversaw social media management, including content creation.
- Campaign Management: Conducted performance analysis and optimization (Social Listening, SMO, SEA,performance measurement). Leveraged press relations, radio, TV replay, social media, and web strategies.
- Clients : France éclat, Potel & Chabot, Les Montres françaises, Tomme de Savoie, Melonade, Eminence
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Formación
- Master 2 Stratégie digitale des marquesSup de Pub - Inseec2021
- Master 1 Stratégie des marquesSup de Pub - Inseec2020