Acerca de Federico
I develop and implement brand strategies and integrated marketing communications to support brands in the fashion, luxury, interior design and hospitality industries, enhancing their positioning, visibility and business growth.
Italiano
Bilingüe o nativo
Inglés
Competencia profesional completa
Español
Competencia profesional completa
Francés
Nociones
Acepta trabajo presencial
Madrid (hasta 10 km)
Experiencia
- FreelanceBrand Strategy and Marketing Communications Consultantmayo de 2025 - Hoy (1 año y 3 meses)Key areas of expertise:I. Analysis & Strategy• Marketing audit and competitive analysis• Brand strategy development• Marketing plan creation and executionII. Marketing & Communications• Product marketing and positioning• Media planning and budget management• Events planning and executionIII. Digital & Content• Digital marketing strategy and supervision• Content strategy and production• Social media management (editorial planning, community building, campaigns)• eCommerce supervision (visual and content)• eMail marketing and copywriting• Influencer marketing and partnerships
- ASPESIHead of Marketing & CommunicationsMODA & COSMÉTICAmarzo de 2024 - diciembre de 2024 (9 meses)Milan, Italia
- Developed and led integrated marketing and communication strategies to elevate brand positioning, drive customer engagement and support business growth across all channels
- Oversaw brand image, content production and messaging consistency across digital, PR, events and retail, ensuring alignment with brand heritage and values
- Managed and mentored a cross-functional team, fostering collaboration between design office, art direction, PR & social, digital, retail and wholesale functions
- Planned and executed global product launches, partnerships and events
- Analyzed market trends, consumer insights and campaign performances
- FABIANA FILIPPIDigital Marketing ManagerMODA & COSMÉTICAoctubre de 2022 - marzo de 2024 (1 año y 5 meses)Milan, Italia
- Built and structured the digital marketing function, supervised and organized the related workflow between Marketing, eCommerce, CRM and external agencies
- Defined the product marketing calendar and go-to-market strategy for seasonal launches
- Led the partnership with the external art director and creative agencies in the definition and execution of brand's image and content strategy, from briefing to go-live
- Structured and oversaw digital media campaigns and managed social media channels
- Led the communication strategy of special projects and partner marketing activations
- Monitored and reported on media campaigns results based on the main KPIs
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Formación
- Marketing CommunicationsUniversità Cattolica del Sacro Cuore2010Master's Degree
- CommunicationsUniversità degli Studi di Padova2006Bachelor Degree