Fernando De La Guardia

Developed and executed marketing campaigns and promotions in Spain and France. Created and managed B2C email marketing campaigns using Customer.io. Managed the website through Prestashop. Administered web platform integration tools, including AB Tasty and Hello Bar. Established commercial partnerships with companies and influencers. Designed and implemented the strategic brand plan.

Designed and executed international marketing campaigns. Developed B2B email campaigns aligned with commercial operations using Salesforce Pardot. Updated and created website content through Webflow and AB Tasty. Designed visual content using Adobe Illustrator, PowerPoint, Photoshop, and Premiere Pro. Wrote articles and promotional content on digital advertising. Conceptualized and updated sales support tools (Salesforce Pardot, Zapier, Waalaxy).

Support the marketing plans for the assigned brands. Ensure the correct communication and alignment between subsidiary and brands inorder to maximize brand expression Monitoring on KPI's to ensure business compliance with the objectives. Support excellent 360 Brand strategy omnichannel implementation: communication,Trade & Promotional Plans, on/off Point of Sale temporary visibility according to globalbrand guidelines and strategy Support the development of promotional plan per brand under responsibility, includingthe proposal of specific local actions Manage all aspects of promotional material production & distribution. Digital Brand strategy support in collaboration with Digital Marketing team to ensureexcellent brand image deployment according to global guidelines and strategy. Monitor and analyze market conditions to proactively evaluate competitor activities andprovide analysis, identifying key trends and major drivers and leveraging opportunitiesthat will impact performance We'd love to meet you ifyou have Experience: At least 1 year of experience in Operational Marketing support roles Education: Bachelor/ Master in Business or similar, finished within the last three years Languages: English and Spanish are a must, written and spoken (both of them) A few things you'll love about us An entrepreneurial, creative and welcoming work culture A range of learning and development opportunities An international company with plenty of opportunities to grow A competitive compensation & benefits package