German Rivera Hudders

Creative Director and copywriter with 15+ years of experience building global campaigns, brand platforms and culturally-driven ideas across Europe and the US.

My background spans Puerto Rico, New York and Madrid, working with brands including Rexona, Magnum, De’Longhi, Old Spice, Google, Nike and Lexus across advertising, entertainment, sport, lifestyle and tech.

I’ve led integrated campaigns across TV, digital, social, partnerships and experiential, always with a focus on ideas that people actually remember, talk about and share. The kind that travel beyond media plans and become part of culture for a moment. Awards are nice. Being impossible to ignore is better.

Along the way, I’ve worked across everything from global repositionings and celebrity campaigns to startups figuring out who they are and why anyone should care. I’m comfortable moving between high-level brand thinking and hands-on creative development, shaping both the strategic direction and the actual work itself.

My experience includes:

• Global creative leadership across 30+ markets

• Brand platforms and integrated campaigns

• Creative direction and copywriting

• Cultural and partnership-driven activations

• Go-to-market strategy and brand positioning

• Creative development for social, digital and film

• Pitching, storytelling and concept development

• Cross-functional collaboration with strategy, production and business teams

I’m especially interested in projects that want to do things differently, find fresh ways into culture, or simply avoid sounding like every other brand in the room pretending to be your friend on LinkedIn. A surprisingly crowded category.