Gonzalo Rodríguez De Marichalar

I’m Gonzalo, an Independent Creative & Art Director with ten years of experience working in advertising.

In my most recent role, I led the in-house creative direction for one of Spain’s hotel groups with the largest global presence. It was an intense and enriching period that made me fall in love with the hospitality sector. There, I designed and developed multiple hotel brands, as well as projects in F&B, entertainment, wellness, and sports sponsorships.

Being so close to the business gave me a more real, tangible, and strategic perspective on our work. Since then, I aim for every project to speak that same language.

Throughout my career, I’ve worked with clients including Hard Rock Hotels, Ushuaïa Ibiza Beach Hotel, BLESS Collection Hotels, Only You Hotels, Real Madrid, KFC, Mahou San Miguel, Cutty Sark, Renfe, ALSA, Coca-Cola, and Disney+.

My work has been recognized at some of the most prestigious advertising festivals worldwide.

You can see my work here: grdemarichalar.com