Descripción

I help companies expand internationally, build strategic partnerships, and professionalize commercial operations.

Over the past years, I have worked across Europe and APAC leading international business development, partnerships, and sales initiatives for project-based B2B businesses operating in complex international markets.

My experience includes:

international partnership development
market expansion and go-to-market strategy
sales process optimisation and CRM setup
pipeline management and forecasting
pricing and commercial frameworks
cross-border stakeholder management
commercial operations and sales enablement

I have worked with international partners, distributors, and commercial teams across multiple markets and business models.

Typical support areas:

International business development
Partnership acquisition and management
Go-to-market and expansion strategy
Sales process setup and optimisation
CRM structure and pipeline management (HubSpot)
Fractional commercial leadership
German-speaking market expansion

I work in German, Dutch and English and are available remotely and on site across Europe.

Idiomas

Alemán
Bilingüe o nativo
Inglés
Competencia profesional completa
Neerlandés
Bilingüe o nativo
Español
Competencia profesional básica

Preferencias de lugar de trabajo

Acepta trabajo presencial

Valencia (hasta 50 km), Madrid (hasta 50 km), Barcelona (hasta 50 km)

Ice-World International
Director International Partnerships
ENTRETENIMIENTO & TIEMPO LIBRE
julio de 2015 - febrero de 2026 (10 años y 7 meses)
Valencia, España
• • Built and scaled sales operations across EMEA & APAC
• • Doubled revenue in China, UK and Switzerland (€1.5–2M p.a.).
• • Developed pricing and partnership frameworks; negotiated multi-year deals.
• • Introduced structured pipeline processes, forecasting, and CRM (HubSpot).
• • Coached teams through funnel reviews and structured account management.
Partnerships Business development Negotiation Hubspot Team management
Ice-World International
Director Sales and Marketing
septiembre de 2013 - junio de 2015 (1 año y 9 meses)
Soest, UT, Netherlands
• • Led 5-person international sales team across Europe and China.
• • Shifted from distributor-led to direct sales model; rebuilt pipeline and processes.
• • Established and staffed Chinese commercial operations.
HeikoCo
Owner
CONSEJO & AUDITORÍA
mayo de 2011 - agosto de 2013 (2 años y 3 meses)
Amsterdam, Netherlands
•Advised start-ups on business validation, go-to-market strategies, and execution in Amsterdam and Berlin