Imad Hachemi-Rachedi

Imad Hachemi-Rachedi – Expert Media Trader

With over 3 years of hands-on experience as a Media Trader at Gamned, I specialize in crafting and executing high-performing digital advertising campaigns across various platforms. My expertise spans both Social Media Buying and Programmatic Media Buying, ensuring a data-driven and strategic approach to meeting client objectives.

Key Competencies:

• Social Media Buying (Tik Tok, Snapchat, Meta, Instagram, Pinterest, LinkedIn)

• Programmatic Media Buyer (Xandr, DV360, The Trade Desk, Amazon, Zemanta)

• Set-up campaigns in DSP platforms including (diplay, web mobile, audio, in-app, video, social, in-game advertising, drive-to-store, linear TV)

• Ensure each campaign has a clear trading strategy based on client goals

• Analyse real-time campaign performance and make recommendations for optimisation in order to maximise client happiness and actively manage campaign, ensuring full delivery and performance

• Guide and drive use of audience data to impact media strategies for client accounts based on overall objectives

• Support for linking between DSP and Analytics

• Innovations marketing monitoring and project implementation to test new formats, new market tools (in-game advertising, metaverse, cookieless, process automation, segmented TV…)

• Internal training and training in the basics of trading, strategic consulting and implementation of a media plan for clients

• Social Media and Programmatic Media campaign audit for recommendations

• Audit of client tracking on their website and on their GTM

By combining a deep understanding of media trends, tracking technologies, and data analysis, I ensure that every campaign I manage is optimized for performance, client satisfaction, and cutting-edge innovation.

Let’s connect and explore how I can help elevate your media strategies, analytics, and campaign success.