Acerca de Iria
Apasionada por la tecnología y la monetización digital, con 15+ años de experiencia definiendo estrategias de crecimiento de ingresos, análisis de datos y optimización de producto. Me muevo entre negocio, producto y operaciones, combinando estrategia, analítica y coordinación de equipos. Cuento con experiencia en modelos por suscripciones, compras in-app y publicidad.
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Bilingüe o nativo
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Competencia profesional completa
Solo teletrabajo
Lleva a cabo sus proyectos principalmente en remoto
Experiencia
- Dots Memories,Operations and Monetization Product Ownerseptiembre de 2024 - Hoy (1 año y 9 meses)I'm responsible for shaping and executing the monetization strategy, ensuring a balance between revenue growth and a great user experience. My focus is on developing sustainable business models while optimizing performance through data-driven decisions.• Define and implement monetization strategies, including subscriptions, in-app purchases, and advertising.• Track key performance metrics to identify opportunities for growth and continuously improve results.• Work closely with product, development, and analytics teams to refine monetization features and ensure smooth integration.
- Bytro,Senior Ad Monetization Manageroctubre de 2022 - septiembre de 2024 (1 año y 11 meses)My goal was to define, implement, and manage the ad strategy for our games.• Manage relationships with ad networks such as Google, Meta, IronSource, Applovin and others.• Monitor ad traffic, troubleshoot ad issues, conduct AB tests, and optimize ad performance through GAM (web ad server) and Levelplay (app mediation). Implementation and maintenance of the different ad formats: banners, rewarded video ads, and offerwall.• Collaborate with developers, business analysts, game designers and product managers on new implementations, proposing new strategies and features such as user segmentation.• Ensure advertising compliance with data privacy laws by overseeing the implementation of the Didomi CMP for both web and app platforms.
- TikTok,Ad Operations Leadoctubre de 2021 - febrero de 2022 (4 meses)Ad operations lead for the Spanish and Portuguese markets.Ad operations lead for the Spanish and Portuguese markets.
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Formación
- Master's Degree in Corporate Communications and AdvertisingUCM2011Master's Degree in Corporate Communications and Advertising
- Università degli Studi di Bologna- DAMS2010