Iwona Sztorc

• Led the full product design lifecycle and created the entire brand and mobile app experience for a gear rental platform — from discovery and UX strategy to branding, visual identity, and marketing assets.

• Conducted in-depth competitor analysis and market research to identify user needs

• Planned and conducted in-depth user research, including interviews and usability testing with travelers.

• Created wireframes, interactive prototypes, and high-fidelity designs in Figma, ensuring intuitive user flows and seamless mobile experience.

• Collaborated closely with the tech lead to align on design feasibility and design-to-development handoff.

• Represented Unrooted as a speaker and exhibitor at international startup events including Web Summit and Startup Grind Global Conference.

• Owned end-to-end UX/UI design for key features across ReserveBar's luxury e-commerce platform, including an advanced inventory management system and personalized product builder.

• Collaborated closely with product managers and developers to align on scope, priorities, and technical constraints, ensuring smooth handoffs and consistent implementation.

• Created wireframes, interactive prototypes, and high-fidelity UI mockups using Figma, while ensuring consistency with the brand and design system.

• Analyzed user feedback and pain points for Liquid Element's PDF, cart, and checkout custom builder experience, delivering design solutions that enhanced usability and improved partner satisfaction

• Monitored KPIs and qualitative feedback to validate design impact, ensuring measurable improvements in user experience and business outcomes.

• Delivered user-centered design solutions across multiple client projects in e-commerce, logistics, and SaaS— owning projects from research through to developer-ready UI.

• Facilitated stakeholder workshops, conducted heuristic evaluations, and translated requirements into wireframes, mockups, and design documentation.

• Documented component usage guidelines, enabling cross-organization adoption of UI patterns and reducing design inconsistencies.

• Worked independently in agile teams, often owning the full product design process—from discovery and problem definition to final handoff.

• Collaborated with developers to ensure pixel-perfect implementation, providing specs and component documentation.