James Frei

I help brands and startups build AI products and create the imagery, video and content that go with them. I can build the tech and also make it look right, which is the overlap I work in.

What I can help with:

- AI product design and build (Figma, Next.js, shadcn, Supabase): MVPs, user flows, UX, front end, and the AI features behind them

- Generative image and video pipelines: custom LoRA fine-tuning, product and campaign imagery, mockups and colourways at scale, plus AI video

- AI workflows and automation with n8n, Make and MCP, and pragmatic model choice across commercial and open-source

- Brand content systems and creative direction, from concept to final edit

A bit about me: I started out in film and moved into AI. I co-founded HyperThreads (hyperthreads.ai), an AI platform that turns brand sketches and references into finished campaign images, where I lead the product and built most of it myself, so I've shipped a real AI product with paying customers rather than just tried the tools. Earlier I spent 15 years as a director, editor and colourist for brands like Nike, Adidas, Puma and Monster Energy, which is why I judge a result by whether it fits the brand, not just whether it runs.

I'm based in Barcelona, work in English and Spanish, and take on contract and part-time projects. Happy to talk through whatever you're working on.