James Loor

I am a creative director and brand strategist with twenty years of experience, the last ten dedicated exclusively to the luxury wine and spirits category. In that time I have directed brand identity, packaging systems, retail marketing, and campaign production for some of the most recognized names in the industry, including Concha y Toro, Casillero del Diablo, Chadwick, Santa Rita, San Pedro, Treasury Wine Estates, and Delicato Family Vineyards, accumulating more than twenty awards across design, marketing, and creativity along the way.

Before joining Grit Agency, I served as Creative Head of Luxury Brands at Concha y Toro, the fourth largest winery in the world, where I led the creative strategy and visual direction for the group's premium and ultra-premium portfolio across global markets. That experience, working at the scale where brand decisions carry real commercial weight, shaped a practice built on commercial rigour, cultural intelligence, and an uncompromising standard for visual craft.

As Creative Director at Grit Agency, an international studio specialising in branding, packaging, and campaign production for wine, spirits, and premium food clients, I have partnered with more than sixty renowned wine and spirits brands across Europe, Latin America, and the United States. I have led in-house and external creative teams of up to fifteen people, and produced and directed multi-day photo and video shoots with crews exceeding forty, managing every dimension of the production from creative concept through final delivery, developing campaigns calibrated to the cultural codes and commercial realities of markets including Chile, Brazil, the United Kingdom, China, Singapore, South Korea, Mexico, Canada, and Spain.

Having lived across multiple countries, including five years in California and more recently in Spain, and having managed multicultural teams throughout my career, I bring a genuine fluency in how luxury brands need to communicate across markets.