Jaume Vaquer Sanchez

Multichannel digital analyst:

Over +10 years in analysis and business optimization of different business types: logistics, gaming, financial, marketing, ecommerce, SaaS, B2B...

Proficient in the following areas:

A) Startups, SaaS, B2B:

Participated in many startups designing, developing and implementing:

- High level reports for managers and investors / shareholders.

- Decission support systems for Sales Teams: pipelines, acquisition / nurturing funnels, deal stages monitoring, sales actions monitoring, budgets y goals.

- Platform use control, product analysis, user / customer stages

- Features analysis

- etc...

B) B2C:

1) Acquisition

Acquisition channels analysis, cost models optimization (CPM, CPC, CPL, CPA), cohort models & lifetime value.

2) Channels optimization

2.1) Acquisition:

a) Adwords (SEM-Display-Remarketing)

b) SEO (Keyword research-Structure-Semantics-Technic approach)

c) Social Media

d) Campaign definition, setting up, follow up, optimization

e) Payback models, cohort analysis

2.2) Web: Web Analytics, Google Analytics admin, conversion improvement strategies' definition and implementation, user and customer experience (CRO-UX-CX), content personalization, automation and A/B testing

2.3) Email Marketing: segmentation, activation, reactivation, churn, loyalty, personalization and marketing automation--> data base optimization.

2.4) Social Media

3) Decission support systems (DSS) definition and implementation with LookerStudio, Qlikview and BO-SAP

Project approaches:

- ETL

- Data mining

- Multichannel user/customer digital analytics

- Analysis & Reporting

- Retail and e-commerce companies