Jeanette D.

Contributed to the launch of the brand's accessories collection, collaborating on creative direction, product storytelling, and brand alignment. Developed mood boards and lookbooks to visually communicate product concepts. Conducted market studies and competitor analysis to inform pricing, positioning, and target customer strategies. [IMAGE]

Led brand and visual identity execution across digital, retail, and wholesale channels, ensuring cohesive storytelling and premium brand presentation. Developed global beauty brand decks, education materials, and pitch presentations to support retailer onboarding, partners, sales team. Managed end-to-end creative production for beauty campaigns, product launches, and content (concepting, briefs, asset creation, post-production). Supported digital marketing and influencer initiatives, overseeing social content, website and Amazon visuals, and product storytelling assets.

Lead, train and grow a dynamic team in the Miami market. Accountable for meeting sales targets and performance within the Florida market, actively nurturing direct relationships with retail stores, and a constant growth of new relationships with a growth of 300%. Organize and oversee events, ensuring seamless operational logistics, fulfillment, customer service and optimal merchandising. Collaborate cross-functionally with Partnerships, Marketing, and other departments to execute successful campaigns and initiatives. Develop and implement strategies to increase local presence by staying updated on local and international happenings and cultural events. Spearhead the development and execution of training programs to enhance team performance.