Acerca de Joey
If you're selling online in Europe — or want to — I'm the person you call.
I've built and run e-commerce operations from scratch across Amazon, Miravia, and Carrefour simultaneously. Not as a consultant watching from the side — as the founder doing it, managing listings, pricing, inventory, ad campaigns, and marketplace relationships day-to-day. I know what actually works and what wastes time.
Before that, I led online sales for a B2C company in Latin America for nearly 3 years, building digital channels and commercial pipelines across the region.
I'm based in Madrid, bilingual in Spanish and English, and I understand both the European and Latin American markets from the inside. That combination is rare — and it's exactly what brands need when they're expanding into new territories.
What you get when you work with me: speed, clarity, and someone who's accountable for results. I don't just advise — I execute.
If you need someone to launch or grow your marketplace presence in Spain or Europe, let's talk.
Español
Bilingüe o nativo
Inglés
Bilingüe o nativo
Acepta trabajo presencial
Madrid (hasta 50 km)
Experiencia
- Sasson Bridge ConsultingEuropean Market Entry ConsultantE-COMMERCEenero de 2024 - Hoy (2 años y 5 meses)Madrid, EspañaFundé Sasson Bridge Consulting para ayudar a marcas de LATAM y EE.UU. a entrar en los mercados europeos a través de marketplaces. Construí y gestioné Priori, una marca D2C de productos para bebés, en Amazon España, Carrefour.es y Miravia simultáneamente — gestionando listings, pricing, inventario, campañas publicitarias y relación con los marketplaces de principio a fin. Actualmente asesoro a marcas sobre estrategia de entrada al mercado europeo, selección de canales y operaciones de e-commerce.
- Inverhay SADirector de Ventas OnlineE-COMMERCEmarzo de 2021 - enero de 2024 (2 años y 10 meses)Responsable de toda la estrategia y operación de ventas online para Inverhay SA en Colombia. Gestioné canales de e-commerce, desarrollo de negocio digital, relaciones con plataformas y crecimiento de ventas en mercados de LATAM. Lideré el equipo comercial online y la expansión hacia nuevos canales digitales.
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Formación
- Master's Degree — Innovation & Technology ManagementPolitecnico di Milano (MIP Business School)2020International MBA-style program focused on Innovation, Entrepreneurship & Technology Management. One of the top 20 universities in the world. Dual degree with Solvay Brussels School of Economics & Management.