Descripción

Hi, I’m Kate, a fractional CMO specializing in brand growth and go-to-market strategy for tech startups and emerging industries like AI, web3, and HR tech. I help companies clarify their positioning, build magnetic brands, and drive measurable growth without the overhead of a full-time hire.

I’m here to connect with founders, marketing leaders, and agencies looking for flexible, high-impact marketing leadership on a part-time basis. If you’re interested in exploring how I can help accelerate your growth or fill gaps in your marketing strategy, let’s chat!

Idiomas

Inglés
Bilingüe o nativo
Francés
Competencia profesional completa
Español
Competencia profesional completa

Preferencias de lugar de trabajo

Solo teletrabajo

Lleva a cabo sus proyectos principalmente en remoto

TETR College of Business,
International Visiting Faculty Lecturer
enero de 2026 - Hoy (7 meses)
New Delhi, Delhi, India
• ● Teach AI for Marketers to undergraduates from 80+ nationalities, combining applied AI, GTM strategy, LLM workflow automation, and predictive modeling.
• ● Students generate $400K+ revenue and impact over a million lives through venture projects.
Study First Europe,
Board Member
noviembre de 2025 - Hoy (9 meses)
Malta
• ● Executive advisory on growth, funding, and digital brand positioning for higher education audiences.
Lynx Educate,
Fractional CMO
noviembre de 2025 - Hoy (9 meses)
Paris, France
Adult learning focus.

Scope & impact:

• Built a multi-client email automation system from zero (Brevo), including ICP research, copywriting, and campaign launch → achieved 60% open rate and 3% CTR.
• Designed and executed a CRO plan and SOPs, enabling the in-house team to scale campaigns independently.
• Launched TikTok and Meta ad campaigns with creative testing and audience segmentation → target $2 CPA within 10 days of first campaign.
• Collaborated with internal teams to align campaigns with product positioning and customer journeys, ensuring funnel efficiency and retention impact.
• Iterated quickly on creative and audience tests, demonstrating rapid experimentation and scalable growth loop creation.
Growth Funnel Optimization Growth-Focused Brand Building Fast Execution, Lean Resources Strategic planning Cross-Functional Influence