Acerca de Laura
- Expand their client base.
- Build trust with Spanish-speaking users.
- Communicate naturally at a native level.
Español
Bilingüe o nativo
Inglés
Bilingüe o nativo
Experiencia
- Copybara - Bilingual copywriting and transcreation English to SpanishSpanish Copywriter & Transcreator EN>ESPRENSA & MEDIOSmarzo de 2023 - Hoy (3 años y 5 meses)Madrid, Spain•EN>ES transcreation for international companies looking to enter the Spanish market.•Built and manage Copybara's own website (copybara.es) single-handedly in WordPress: design, all content writing and social media management.•Key achievements: designed and wrote the full copy for a physiotherapy clinic and pilates studio website, optimizing structure, CTAs and content for SEO and mobile: +70% inbound inquiries, a 2-week waiting list for physiotherapy and both pilates classes are full.•Additional services: bilingual English/Spanish copywriting, web copy, email marketing, communications audits, SEO blog articles, brand voice, corporate communications, scripts.
- OnTheGoSystemsContent WriterSALUD & BIENESTARnoviembre de 2021 - noviembre de 2022 (1 año)Madrid, España•Took over, single-handedly, a startup's entire marketing and communications one month after joining (initial team of 4): email marketing, internal and external communications, media relations, social media and sales.•Secured media coverage within 6 months: TV (morning show and news) and a radio interview as head of marketing.•Drove business growth: from 1 weekly class with 4 clients to 3 weekly classes with over 30 clients, improving retention among trial users.•Bilingual (EN/ES) writing for blog, website, app, flyers and press kit; competitor analysis and feedback coordination with the technical team.•Grew Instagram to 1,000 followers and produced TikTok content with videos reaching up to 15,000 views.•Managed Google Ads and Meta Ads campaigns for qualified lead generation; built a 700-person Meetup community.
- AKO Capital LLPMarket ResearcherCENTROS DE INVESTIGACIÓNjunio de 2018 - diciembre de 2021 (3 años y 6 meses)London, England, United Kingdom•Conducted an average of 10 interviews per day in Spanish and English, including 3+ one-hour interviews with industry experts in English.•Produced 100+ analytical reports by sector, managing data collection and aggregation in Excel.•Trained and mentored 6 interns; involved in personnel selection processes.•Delivered two presentations in English (to teams of 20 and 7 people).
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Formación
- JournalismUniversidad Carlos III de Madrid2011Bachelor's degree
- Copywriting certificacionEscuela de Copywriting2023Copywriting certificacion