Descripción

Hi, I’m Laura. Every day, I’m driven by the vision of a world where everyone has access to exceptional and efficient experiences, products, and services. As a designer and co-founder of Coombo, a strategic design cooperative, I specialize in transforming complex challenges into intuitive, impactful solutions. My work is rooted in research, social innovation, and intentional design, ensuring that every product or service I create is effective and meaningful for users and communities.

I thrive in remote, multicultural settings, collaborating effectively across time zones and diverse teams. With experience across various design scales—product, service, digital, and visual design—I’m committed to crafting a more sustainable and inclusive future through design.

Hola, soy Laura. Cada día, me impulsa la visión de un mundo donde las personas tengan acceso a experiencias, productos y servicios excepcionales y eficientes. Como diseñadora UX y cofundadora de Coombo, una cooperativa de diseño estratégico, me especializo en transformar retos complejos en soluciones intuitivas e impactantes. Mi trabajo está basado en la investigación, la innovación social y un diseño intencional, asegurando que cada producto o servicio que creo sea tanto efectivo como significativo para las personas y las comunidades.

Me desenvuelvo en entornos remotos y multiculturales, colaborando eficazmente entre zonas horarias y equipos diversos. Con experiencia en diferentes escalas de diseño—producto, servicio, digital y visual—estoy comprometida a crear un futuro más sostenible e inclusivo a través del diseño.

Ámbito de especialización en el sector

Idiomas

Español
Bilingüe o nativo
Inglés
Bilingüe o nativo

Preferencias de lugar de trabajo

Solo teletrabajo

Lleva a cabo sus proyectos principalmente en remoto

Coombo
Co-founder, Designer
mayo de 2021 - Hoy (5 años y 1 mes)
Colombia, Colombia
Designed products and services for more than 10 clients in Colombia and internationally, leading UX/UI design, research, and prototyping processes.
Facilitated over 15 workshops and educational spaces in design, promoting innovation and learning across various sectors.
Coordinated internal committees to optimize the culture and operations of the cooperative, co-designing a business model based on cooperative principles.

https://coombo.co/
Service Design Facilitación de procesos Design Thinking Systems Thinking Diseño visual Business Unit Strategy UX/UI Prototype User Research Leadership
Código 13
UX/UI
octubre de 2023 - diciembre de 2023 (2 meses)
Medellín, Colombia
Designed the user experience (UX) and user interface (UI) for a management application used by distributors and wholesale logistics teams in the United States, optimizing operational processes and improving supply chain efficiency.
Collaborated with a team of young developers from Comuna 13 to create digital solutions. This project focused on fostering digital and technological skills, promoting knowledge applied to the digital economy, and supporting the development of legal and sustainable life projects in vulnerable communities.

https://www.codigoc13.com/
UX/UI Project Implementation Formación de equipos Colaboración
Designit
Designer
marzo de 2016 - octubre de 2020 (4 años y 7 meses)
Medellín, Colombia
Designed innovative products and services, integrating research, prototyping, interaction, and visual design to tackle complex challenges effectively.
Collaborated with multidisciplinary teams from research to implementation, delivering solutions aligned with users and business goals.
Conducted over 15 qualitative research studies, co-creating with users and validating iterative solutions to optimize experiences.
My work on qiip, a financial service improving user well-being, received the "Innovation by Design Award" (Fast Company, 2019).

https://www.designit.com/
UX/UI User Research Qualitative Research Design Thinking