Liliana Tene

epublio is a group of experts that help companies to create tangible impact for business growth through data, storytelling & marketing services.

Provided a full range of digital services and campaigns to a portfolio of clients and agencies, such as Tempo Advertising, Daimler Mercedes-Benz Trucks, Aquavia Alcaline Water, Qualis Properties, Squid40 Agency, Vaios Optical.

Delivered tailored marketing strategies to boost lead acquisition and sales for clients.

Managed B2B client accounts, building long-term relationships that enhanced retention rates.

}exghts is a Start-up that provides consultancy to enterprise companies in the process of digital transformation and cloud adoption as a Microsoft Partner. Defined the brand and developed an integrated marketing strategy for 3 cloud-based products (power apps) and services. Directed and optimized email campaigns, press releases, marketing content, client onboarding resources and 3 product release planning, staying within budget constraints. Coordinated the training strategy for planning activities in an agile way and team development to support company growth. Leveraged agile approach and adopted Lean principles to organize marketing activities. Designed E2E customer experiences for services and launches by using professional design methodologies to create sustainable differentiation. Oversaw the process for creating product positioning, value propositions and messaging that resonates with the buying audience. Applied key KPIs metrics for efficient use of resources across all communications channels for the MVPs and apps developed in-house based on Microsoft technologies. Managed the inbound and outbound marketing channels, Microsoft events, both regional & international. Built and led a team of 6 for the marketing department.

Coresi Avantgarden is the residential business unit of Cartier Coresi, the biggest urban regeneration project from SE Europe. Developed the marketing strategy, mastered annual marketing plan to increase awareness, web traffic, generate leads through PPC campaigns for Coresi project. Led a team of 3 to a handle portfolio of 450 customers and €250 K annual budget for digital marketing. Defined the mechanism to measure performance of all digital marketing campaigns and assessed against goals (ROI and KPIs). Reduced marketing costs 20% by negotiating pricing and fees, while ensuring the continuation and enhancements of services. Analyzed market research and industry trends to design marketing campaigns that increased number of leads and sales by 10%/ year. Designed advertising campaigns and delivered content creation (i.e., website, social media, press releases, sales materials, etc.) Initiated and facilitated activities meant to increase customer experience for the residents (i.e., events, community initiatives). Planed, marketed, and hosted community events, real estate fairs, corporate events and team-buildings over 36 months. This helped Coresi Avantgarden win the Best Residential Project of the Year 2016 Award at Europa Property SEE Gala.