Luciana Loayza Shimose

Founded and lead the digital strategy of Converlê. Developed brand strategy and identity, built the Shopify store, designed the customer journey, managed Meta Ads, created content strategy, coordinated product launches, and monitored KPIs such as CTR, CVR and ROAS.

Designed qualitative and quantitative research, customer journey maps, service design initiatives, CX projects for AXON, research for the CBDC pilot, digital communication strategies and branding initiatives while coordinating cross-functional stakeholders.

Developed digital marketing strategies, managed brand communication and coordinated marketing initiatives.