Manu Abuín

Led the strategic redesign of Novo Nordisk’s HCP (Healthcare Professionals) portal — redefining how medical experts access, interact with, and personalize scientific content across therapeutic areas such as Diabetes and Obesity.

I coordinated a multidisciplinary team of product managers, UX designers, and medical stakeholders to improve engagement, navigation efficiency, and content governance.

Our focus was on aligning user experience with compliance, scientific accuracy, and data-driven personalization, ensuring both regulatory integrity and measurable impact.

Key contributions:

• Defined the AI-enabled content model for future personalization and intelligent recommendations.

• Conducted a full UX audit and competitive benchmark across major pharma players (Pfizer, GSK, Sanofi).

• Reframed the product vision from information delivery to behavior-driven knowledge access.

• Established a Content Factory framework to streamline creation, validation, and publishing workflows.

🧭 Outcome: A scalable, compliant, and insight-driven digital experience model now guiding Novo Nordisk’s global medical platforms.

As Head of Product at Urbanitae, I led the product vision and strategy for one of Spain’s fastest-growing proptech companies, overseeing the evolution of the platform from crowdfunding to direct real estate investment.

I built and scaled a cross-functional team connecting product, design, operations and technology to deliver business impact through user-centered, data-driven decisions. My role focused on defining product strategy, aligning it with business OKRs and ensuring measurable growth across conversion, engagement and operational efficiency.

A key initiative was the development of the Direct Investment product line, where I structured the end-to-end experience for investors and analysts — from opportunity management and financial calculators to back-office workflows and reservation systems — integrating automation and early-stage AI solutions to improve decision-making and operational speed.

Beyond delivery, I helped shape the product culture: promoting a mindset of discovery, validation and value-driven execution to ensure each release was grounded in real user and business needs.

I led the definition and validation of a new real estate investment line, optimizing cash flows and reducing development costs by 30%.

As Lead Product at Roche, I drive the discovery and definition phases of digital healthcare projects, connecting UX research, data and product strategy to ensure solutions that align with both user needs and clinical goals.

I collaborate closely with product and engineering teams to translate complex healthcare processes into clear, AI-ready workflows and interfaces. My focus is on enabling scalable, data-informed design outcomes that enhance decision-making and delivery efficiency.

I designed an AI-based clinical prioritization solution, reducing diagnosis times by 35% and increasing patient adherence by 25%.