Descripción

Senior programmatic and performance marketing consultant with 4+ years of experience managing and optimizing large-scale digital campaigns across Europe and the Americas using DV360 and leading DSP platforms.

I support brands, agencies and publishers in launching, optimizing and scaling programmatic and performance campaigns across display, video, audio and YouTube, improving media efficiency and campaign results.

Throughout my career, I have worked with international media groups and global advertisers, acting as a programmatic lead across multiple markets and collaborating with marketing, sales and data teams to drive performance and operational excellence.

I typically support companies that need senior programmatic expertise, campaign optimization, DSP setup or additional support to scale campaigns efficiently.

Available for both short-term support and long-term freelance partnerships.

Services available in English and Spanish.

Idiomas

Español
Bilingüe o nativo
Inglés
Bilingüe o nativo

Preferencias de lugar de trabajo

Solo teletrabajo

Lleva a cabo sus proyectos principalmente en remoto

Warner Bros. Discovery
Programmatic Specialist
marzo de 2024 - Hoy (2 años y 3 meses)
• - Lead programmatic strategy and execution for branding and performance campaigns across Europe, Latin America, and North America, activating display, video, and audio formats.
• - Own YouTube media strategy and execution for Latin America branding campaigns, driving reach, efficiency, and brand impact.
• - Align media strategies with business and content distribution goals by collaborating with internal stakeholders.
• - Analyze campaign performance and translate insights into actionable recommendations for optimization and scale.
Programmatic Performance Optimization Campaign Scaling & Media Efficiency Programmatic Strategy & Consulting
Time Out Group
AdOps & Programmatic Manager (ES, PT & FR)
noviembre de 2022 - marzo de 2024 (1 año y 4 meses)
• - Owned end-to-end programmatic AdOps and delivery operations for Spain, Portugal, and France, supporting high-value advertiser campaigns.
• - Operated as a programmatic consultant for sales and data teams, advising on setup, and optimal product use to support client objectives.
• - Led campaign activation, optimization, and troubleshooting, ensuring delivery, performance stability, and revenue.
Programmatic Performance Optimization Estrategia de crecimiento Campaign Scaling & Media Efficiency Programmatic Strategy & Consulting Elaboración de plan de negocios
PHD Media
Programmatic Specialist
noviembre de 2021 - noviembre de 2022 (1 año)
• - Managed and optimized large-scale DV360 and other DSP campaigns for Volkswagen Spain across display, video, native, and audio.
• - Served as a programmatic advisor to internal stakeholders, aligning campaign strategy with business KPIs.
• - Delivered performance and branding insights, along with optimization roadmaps, to improve efficiency and outcomes.
• - Supported innovation testing and adoption of new programmatic solutions.
DV360 DSP Campaign Management Branding Programmatic Strategy & Consulting Programmatic Performance Optimization