Mar Guixa Couderc

Creative/Art Director specializing in AI-generated and 3D visual content for fashion, beauty and lifestyle brands.

Portfolio: marguixa.com

For the past five years, I have led the creative development, art direction, and content strategy for 3D and AI-driven visuals at Trendimensional Studio, the creative agency I co-founded in 2021. In this role I oversaw the full creative pipeline, from concept and visual strategy to technical execution, workflow optimization, and final delivery for campaigns and social media.

I worked with brands such as Kenzo, Dogfy Diet, and Ecru (Inditex), producing monthly content for social media, advertising campaigns, digital lookbooks, visual storytelling, and creative activations. A key part of my work involved integrating real products into digital environments, blending photography, 3D, and generative AI techniques to create hyper-realistic, scalable visuals adapted to a range of formats and channels.

Context:

My journey originally began in fashion design, where I became fascinated by the potential of digital tools to expand creative possibilities. In 2019, I transformed my first atelier into a digital fashion studio and began collaborating with pioneering brands exploring the emerging spaces of Web3, NFTs, and the Metaverse. This experience led me to become an advocate for digital innovation in fashion, speaking at institutions such as IED, LCI, ESDI, Barcelona Activa, and at industry events including MV2030 (Havas Media), Reimagina Textil Days, Desigual Innovation Day and more.

In 2021 started with Trendimensional Studio and in 2023, we launched Trendimensional Platform, a SaaS/AI solution designed to transform how collections are designed and prototyped.

After an incredible chapter building and leading Trendimensional, I am now opening a new stage focused on projects where creativity, technology, and design come together to redefine how fashion is imagined, created, and communicated.