Acerca de María
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Competencia profesional completa
Experiencia
- WallapopFrontend DeveloperAGENCIAS DE SUBCONTRATACIÓNdiciembre de 2023 - julio de 2025 (1 año y 7 meses)Barcelona, Spain- Built and optimized frontend solutions using React, Next.js, and Angular.- Developed new features for the Yupop project, enhancing user experience and platform capabilities.- Implemented a new upload flow with AI-driven data completion, streamlining user interaction and reducing errors.- Improved Storybook implementation, creating a more consistent, maintainable, and documented component library for the team.- Collaborated closely with product, design, and marketing teams to align frontend features with user needs and campaign goals.- Enhanced performance, responsiveness, and accessibility of key platform interfaces.
- WallapopSenior CRM Specialist & TechINTERNET DE LAS COSASdiciembre de 2020 - diciembre de 2023 (3 años)Barcelona, España- Developed an email builder that enabled the team to create templates without coding, streamlining campaign production.- Designed and implemented custom in-app messages, emails, and landing pages using HTML, CSS, and JavaScript.- Managed lifecycle campaigns and promotions across email, in-app, SMS, and push channels.- Enhanced personalization by integrating Braze with other platforms through connected content.- Conducted A/B testing and performance analysis to optimize engagement and retention.- Coordinated (2022) and executed (2022–2023) the first Wallapop Wrapped, delivering a personalized experience based on user behavior.
- GlovoCRM Specialistdiciembre de 2019 - diciembre de 2020 (1 año)Barcelona, Spain- Designed and implemented ad-hoc and lifecycle programs across 26 countries, enhancing customer engagement and retention.- Developed internal tools, including email builders, to streamline team workflows and increase efficiency.- Conducted A/B testing to optimize campaigns and maximize results.- Created and implemented a loyalty program for couriers, improving engagement and retention.Tools & Platforms:- CRM Software: Braze- Reporting & Analytics: Tableau- Other Tools: Sheetlabs, Zapier, Wordpress
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Formación
- Bachelor inAdvertisingUniversidad Complutense2017Bachelor inAdvertising
- Bootcamp FrontendWallapop2023