Maria Fernanda Ricaurte

Creative and result-oriented professional, with relevant experience in customer success, enablement, onboarding, partner program structuring with a focus on marketing agencies in LATAM and Europe. I am an experienced professional when it comes to the continuous improvement of customer experience, project management, implementation, and training. My focus is primarily on customer satisfaction at all stages, exceeding expectations, and driving resources for growth, while looking at problems from the product perspective.

Areas of expertise: Inbound marketing, customer experience, customer success, enablement, onboarding, program manager, business development, international expansion, team management, leadership, project management, communication, marketing strategies.

During my career, I have been recognized for high performance in deliveries and results, such as:

• Led the construction of the RD Station implementation/onboarding areas for the LATAM market. Structured most customer service processes and methodologies, in order to increase the overall experience for international customers.

• Developed training for international clients, focused on customer success, marketing and business development for marketing agencies in LATAM and Europe, by preparing content and recording video lessons.

• I led, developed, and implemented a workshop for more than 20 entrepreneurs from the Commercial and Industrial Association of Florianópolis in Brazil - ACIF, which was focused on how to structure a digital marketing strategy for their businesses.

• Became an expert in onboarding new agencies and in digital marketing mentoring for agencies.

I was responsible lead the E-goi partner agencies program, a program that I was created from scratch and today counts on more than 200 marketing agencies, both from LATAM and Europe. With continuous and scalable growth, we manage to deliver the best experience for agencies throughout their journey.