Acerca de Maria Jose
Español
Bilingüe o nativo
Inglés
Competencia profesional completa
Acepta trabajo presencial
Barcelona (hasta 50 km)
Experiencia
- Conmetal MeisterHead of Digital Marketingfebrero de 2023 - Hoy (3 años y 6 meses)Barcelona, EspañaLeading the digital marketing strategy for the Spanish market and responsible for defining and executing performance-driven digital initiatives aligned with commercial objectives and revenue growth.Key responsibilities:
- Definition and implementation of the digital strategy aligned with sales and product goals
- Full ownership of performance marketing campaigns (Search, Display, Retail Media)
- Budget management and ROI optimization
- eCommerce funnel optimization and conversion rate improvement (CRO)
- Website and CMS management in coordination with technical teams
- SEO strategy and digital content structure to improve organic visibility
- KPI definition, performance tracking, and executive reporting
- Cross-functional collaboration with Sales, Trade Marketing, and Product teams
Focused on driving measurable growth, improving digital profitability, and strengthening brand positioning in a competitive retail environment.
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