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Maria Rocio EscuredoMR

Maria Rocio Escuredo

Change & Organizational Transformation Specialist

250 €/día
Barcelona, ES
8-15 años

Tiempo medio de respuesta: 1h

Acerca de Maria Rocio

I support organizations through complex transformation processes (organizational, cultural, technological and process-driven), working end-to-end from change strategy design to implementation and adoption.

I specialize in ensuring that transformation initiatives move beyond planning and are effectively adopted by teams, aligning people, processes and technology.

My work typically includes:
– Organizational and change impact assessment
– Design of change and adoption strategies
– Definition of transformation roadmaps
– Stakeholder engagement (alignment and coordination) and team management
– Communication and training strategies
– Implementation support and adoption follow-up

I have worked on complex, cross-functional initiatives involving multiple stakeholders, supporting both leadership teams and operational areas to ensure sustainable change.

I thrive in collaborative and multidisciplinary work environments where meaningful conversations take place and impactful experiences are designed for people. I am convinced that this is the path to adding real value to organizations.

With a background in Business Administration, Ontological Coaching, and complementary disciplines focused on human development, I approach transformation processes from a holistic and systemic perspective, combining analytical thinking and empathy to support effective and sustainable transitions.

Shall we talk?


  • Inglés

    Competencia profesional básica

  • Español

    Bilingüe o nativo

Acepta trabajo presencial
Barcelona (hasta 50 km)

Experiencia

  • Olivia Consultoría
    Consultora en Transformación Organizacional y Personas
    RECURSOS HUMANOS
    abril de 2021 - Hoy (5 años y 2 meses)
    Key Transformation & Change Projects:

    Role: Organizational Transformation & Change Management Leader
    Company: Large energy company - LatAm (YPF)
    Context: Technology platform for critical projects | Industrial environment

    Scope & contribution:
    • Led end-to-end change management initiatives linked to the implementation of a technology platform for critical projects within a highly complex industrial environment.
    • Designed the change and adoption strategy, aligning business objectives, processes and people.
    • Conducted organizational and stakeholder impact assessments to identify adoption risks and resistance points.
    • Defined and executed communication and training strategies to support implementation across multiple teams.
    • Coordinated key stakeholders and cross-functional teams throughout the transformation process.
    • Supported post-implementation follow-up, monitoring adoption and adjusting actions to ensure sustainability.
    Outcome:
    • Structured and controlled implementation of the platform.
    • Improved adoption and engagement across impacted teams.
    • Reduced resistance and operational friction during the transition.
    • Strong alignment between strategic objectives and day-to-day execution.

    Role: Change Management Consultant
    Company: Global FMCG company (Nestlé)
    Context: Digital transformation initiative

    Contribution:
    • Participated in the diagnostic phase of a digital transformation initiative focused on leadership alignment.
    • Engaged in interviews and working sessions with N-1 leaders to understand cultural dynamics, behaviors and change readiness.
    • Contributed to the identification of key cultural levers and priority change axes.
    • Provided input to the definition of the change roadmap, identifying key cultural levers such as leadership, new WOW and digital skills development.
    Outcome: Transformation diagnostic and Change roadmap ready for deployment, aligned with the key cultural levers.

    Creatividad Gestión de cambio y transformación organizacional Transformación digital personas y cultura Planificación estratégica
  • VERIL Consultore
    Consultora en Personas, Comunicación y Capacitación
    octubre de 2018 - marzo de 2021 (2 años y 5 meses)
    Key Change Projects:
    Role: Change Management Consultant
    Company: Hospital Británico – Healthcare organization
    Context: Electronic Health Record (EHR) implementation | Healthcare environment

    Scope & contribution:
    • Designed and coordinated the change strategy for the implementation of the Electronic Health Record system, with strong focus on communication and training.
    • Led the end-to-end training plan, including curriculum design, training roadmap, scheduling and logistics across multiple teams and roles.
    • Applied a pedagogical approach to the design and development of training materials to ensure clarity, usability and effective knowledge transfer.
    • Monitored training execution and adoption indicators, proposing adjustments based on results and feedback.
    • Designed and executed the communication plan to support awareness, engagement and adoption.
    • Conducted organizational impact analysis and defined mitigation actions to anticipate risks and support teams.
    Outcome:
    • Training and communication plan supporting the EHR implementation.
    • Improved readiness and confidence of healthcare teams during the transition.
    • Increased adoption and reduced operational disruption during system go-live.

    Company: Falabella – Retail company
    Context: SAP implementation | Retail environment
    Scope & contribution:
    • Defined the change management strategy for a SAP implementation, working collaboratively with the internal People team and HRBPs.
    • Conducted organizational and stakeholder impact analysis to identify adoption risks and critical areas.
    • Defined mitigation actions and change priorities to address resistance and operational disruption.
    • Contributed to the design of communication and training approaches to support implementation readiness.
    Outcome:
    • Impact and mitigation matrix developed.
    • Change strategy and communication and training plan defined and ready for deployment.
    Comunicación Formación y desarrollo Gestión de impactos y mitigación Gestión de cambio y transformación organizacional Planificación estratégica
  • Axonier consultores
    Consultor en Gestión del cambio
    octubre de 2011 - enero de 2016 (4 años y 3 meses)
    Buenos Aires, Argentina
    Transformation & Change Projects – Process & Technology Enablement

    Role: Change Management Consultant
    Companies: Falabella | Grupo Mirgor | Grupo Techint
    Context: ERP / SAP implementations and industrial systems upgrade

    Scope & contribution:
    • Supported change management initiatives linked to technology and ERP implementations, integrating process understanding with communication and training strategies.
    • Conducted process analysis and mapping (AS IS / TO BE) to assess change impacts and adoption risks.
    • Identified improvement areas and defined mitigation actions to support smooth transitions.
    • Contributed to the design of communication and training plans to prepare teams for new systems and ways of working.
    • Supported user enablement through training coordination and change follow-up.

    Falabella – CRM Collections System Upgrade (Chile)
    Focused on change communication and training strategy for the upgrade of the collections management system (CRM). Conducted AS IS / TO BE process mapping to understand operational changes and support user adoption.

    Grupo Mirgor – SAP Implementation
    Participated in a SAP implementation initiative, contributing to process understanding and change impact analysis to support communication and training planning.

    Grupo Techint – Industrial Management System Upgrade (USA)
    Supported a system upgrade in an industrial plant in Conroe, USA, working collaboratively with an international technology provider. Contributed to change impact mapping, mitigation actions and change strategy definition to support adoption in an operational environment.

    Outcome:
    • Clear understanding of process and system impacts supporting change strategy definition.
    • Communication and training approaches aligned with operational realities.
    • Improved readiness and adoption during technology-driven transformations.


    Gestión de impactos y mitigación BPMN Process Improvement Comunicación Capacitación

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Formación

  • HCMBOK–CERTIFIED PROFESSIONAL
    Human Change Management Institute
    2013
    HCMBOK–CERTIFIED PROFESSIONAL
  • Administración de Empresas
    Universidad Nacional de Luján
    2012
    Administración de Empresas

Conjunto de habilidades profesionales

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