Acerca de Marta
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- adevintaProduct Designer & Researcher at FotocasaSECTOR INMOBILIARIOmarzo de 2023 - diciembre de 2025 (2 años y 9 meses)Barcelona, EspañaAs part of the Fotocasa design team, I focus on strategic research and design to enhance the real estate search experience. Key responsibilities & contributions:
- Led an in-depth comparative benchmark between Fotocasa and Idealista, analyzing the full search flow and all touchpoints to identify feature gaps and opportunities.
- Delivered insights and recommendations directly to management, influencing product strategy and roadmap decisions.
- Conducted user research and usability testing to validate improvements in search, contact, favorites, lists and ads.
- Collaborated with cross-functional teams (data, product, engineering) to align initiatives with user needs and business priorities.
- Supported the design system to ensure scalability and consistency across platforms.
- adevintaProduct Designer & Researcher at MilanunciosE-COMMERCEnoviembre de 2018 - febrero de 2023 (4 años y 3 meses)Barcelona, EspañaAs part of the Milanuncios design team, I led research and design initiatives to improve core product experiences in one of Spain’s largest classifieds platforms. Key responsibilities & contributions:
- Improved the New Ads flow, login experience, alerts, ad detail page, and the Real Estate category, optimizing usability and increasing engagement.
- Conducted user research (interviews, surveys, usability testing, benchmarks) to uncover insights and guide product decisions.
- Designed and optimized user journeys, flows, and interfaces to boost conversion and user satisfaction.
- Led A/B testing and feature validation to ensure data-driven improvements.
- Collaborated closely with product managers, developers, and data teams to prioritize initiatives and align design with business goals.
- Contributed to the design system to maintain consistency and scalability.
- SEATProduct DesignerAUTOMÓVILabril de 2017 - noviembre de 2018 (1 año y 7 meses)Martorell, EspañaI worked on the design of the infotainment system for the SEAT León and CUPRA, creating intuitive and user-friendly interfaces for connected vehicles.Key responsibilities & contributions:
- Defined interaction architecture and detailed wireframes for in-car systems.
- Conducted user testing to validate usability and improve the driving experience.
- Designed interfaces for SEAT León, CUPRA, and upcoming connected models, integrating technical and functional requirements into the UI.
- Collaborated with engineers and product teams to ensure feasibility and seamless integration.
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Formación
- Grado en Diseño GráficoESDi2011