Matthew Barton

• • Co-founded and bootstrapped a media production business from zero — no external funding, no existing clients, no network in the sector. Designed the business model, commercial strategy, and every operational process.

• • Acquired enterprise clients including Carhartt WIP, Huawei, HP, and TailorStore through direct outbound; owned the full commercial cycle from prospecting and pitch through delivery and account management.

• • Designed and closed a €24K annual recurring licence deal through a POC model built from first principles. Developed the pricing strategy, proposal frameworks, and renewal processes.

• • Built and led a team of five across production and operations. Owned P&L;, hiring, vendor management, and client relationships. Maintained 100% client retention across the business's lifetime.

• • Operate as a fractional commercial leader for early-stage B2B/SaaS startups — designing go-to-market strategy, sales processes, pricing models, and revenue systems on retainer engagements.

• • Trigr (project management SaaS): Stepped in after a failed sales hire to rebuild the commercial function. Redesigned outbound strategy and pricing model, immediately driving qualified pipeline and progressing a $12K deal to near-close before the company's funding ran out. Became the co-founder's commercial right hand.

• • KStudio and other clients: Designed lead generation systems, closing frameworks, and sales infrastructure for pre-revenue startups — building repeatable go-to-market playbooks where none existed.

• • First senior Account Executive hired for the entire EMEA region. Designed and executed the go-to-market approach for a nascent Gen AI / NLP market with no established playbook, inbound demand, or regional presence.

• • Built an enterprise pipeline of $2.4M+ from scratch across accounts including UiPath, Agilent Technologies, TravelPerk, ClickUp, Wix, SolarEdge, and Kerry Group. Average deal cycle: 100–165 days.

• • Closed enterprise deals with Agilent Technologies (multi-year renewal + expansion), Travel Perk, and UiPath (closed through to procurement and PO stage). Navigated complex multi-stakeholder environments involving C-suite, technical, and procurement buyers. Company ACV: $144K.

• • Operated against a $756K annual quota in a market where the entire quotaed sales team achieved just 25% attainment collectively — a structural target-setting issue, not a performance one.