Acerca de Mercedes Nogueira
I'm Mercedes, Multidisciplinary Experience Designer and Architect with 16 years delivering environmental branding, retail experiences and phygital installations across Europe and Latin America. Skilled in transforming brand strategy and customer insights into functional, multisensory spatial experiences that improve engagement and commercial performance.
Experienced in full-cycle project delivery—from research, survey, spatial strategy, customer journey, concept and 3D development to technical documentation, clients management, budgeting and supplier and on-site implementation supervision. Combines architectural rigor with sound-based experimentation, science and interactive technology to create inclusive, memorable environments.
With international experience, I bring a holistic approach, creativity, and versatility—open to connecting and creating value together. Experienced in full remote work and on-site team work.
My goal: to design experiences that are not only seen, but felt and be seamless.
Español
Bilingüe o nativo
Inglés
Competencia profesional completa
Italiano
Competencia profesional básica
Alemán
Nociones
Acepta trabajo presencial
Barcelona (hasta 50 km), Madrid (hasta 10 km)
Experiencia
- Hape ToysStore Designer & Visual MerchandiserGRAN DISTRIBUCIÓNmayo de 2023 - Hoy (3 años y 1 mes)Barcelona, EspañaAnalyze user behavior and customer journeys to guide spatial strategy and merchandising.Working at Marketing team for worldwide branches implementation, together with China factory.Develop flagship concepts, shop-in-shops , POS displays and trade fair environments.Produce technical documentation (plans, FF&E, materials) and coordinate suppliers/contractors.Lead visual communication and brand-aligned installations for events and trade fairs.Supervise on-site works across Europe, ensuring quality, timeline and budget adherence.Worked directly with clients from briefing to implementation and roll-out.
- FTTH Fiber Optic NetworksProject Manager & DesignerTELECOMUNICACIONESabril de 2021 - mayo de 2023 (2 años y 1 mes)Barcelona, EspañaEnsured technical feasibility, reserve capacity ands calability of network schemes.Managed project planning, timelines and performance analysis.Conducted audits to optimize deployment processes and reduce operational costs.Delivered presentations to technical and non-technical stakeholders.Managed key accounts, maintaining operational alignment with UK partners.
- FutureBrand - McCannSenior Architect – Environmental Branding & RetailGRAN DISTRIBUCIÓNoctubre de 2017 - junio de 2019 (1 año y 8 meses)Santiago, ChileDesigned brand-aligned environmental and retail concepts for regional/international clients.Created customer journeys and experience maps across digital and physical touchpoints.Produced 3D renderings, technical drawings and implementation presentations. Coordinated with suppliers to deliver accurate, high-quality built environments.
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Formación
- Diploma in Architecture and UrbanismSanta Fe Catholic University2007Diploma in Architecture and Urbanism