NMAcerca de Neli
With 15 years across global creative agencies, mobility, and luxury sectors, I bring a cross-industry skill set that blends brand strategy, content innovation, and emerging tech to deliver measurable business growth.
Starting in client services, I’ve grown into a global marketing leader, driving scalable content ecosystems, AI innovation, and strategic partnerships. I have led pan-European brand marketing and content creation in complex matrix organizations, aligning global strategy with local relevancy and execution across 28 distributors. Leading a Luxury vertical at a SaaS scale/up, I have empowered brands like L'Oréal, LVMH, Pernod Ricard, and Shiseido to embrace digital transformation through AI, digital twins (NVIDIA Omniverse), and modular content systems.
I'm driven by curiosity and a love of challenge - both professionally and personally, which is why in my free time you can find me cycling, diving, or travelling to the most remote and uncharted parts of the world I can discover.
Inglés
Bilingüe o nativo
Italiano
Competencia profesional completa
Búlgaro
Bilingüe o nativo
Español
Competencia profesional básica
Solo teletrabajo
Lleva a cabo sus proyectos principalmente en remoto
Experiencia
- INDGGlobal Director of Luxury Verticalenero de 2023 - Hoy (3 años y 5 meses)Amsterdam, Países Bajos• Manage planning, sales, delivery, P&L for the Vertical (content automation SaaS in Luxury)• Design GTM strategy for Luxury industry, leading to portfolio growth and diversification by the addition of LVMH, Unilever and Shiseido over 1.5 years• Transform structures and processes to leverage AI and automated content generation; partnering with beauty, luxury and wine & spirits brands on tech innovation in content pipelines, portfolio digitization of NVIDIA Omniversedigital twins, scalability and interoperability, system and platform integrations, production of modular marketing content• Build and lead a talented and fully remote team across 8+ countries; supporting Clients in Europe, The US, Asia, and LATAM• Championed ESG and DEI framework, leading to the first ever EcoVadis certificates in companyBudget Management: M; +26% annual revenue growthMain Clients: L'Oreal Group, LVMH, Pernod Ricard, Shiseido, Unilever
- Yamaha Motor Europe N.V.Head of Brand Marketing and Operationsmayo de 2020 - enero de 2023 (2 años y 8 meses)Amsterdam, Netherlands• Led category re-positioning and 1-to-5 year go-to-market strategy in Europe, partnering with core markets, C-level stakeholders and external partners• Owned and managed 8-digit budgets across multiple departments and partners, ensuring operational spend supports strategic goals and vision• Developed and led omnichannel strategy covering digital, social, mobile, POS, events, Cups, and partner relations• Delivered over 50% of the core global marketing assets, covering Europe, US, Australia, Japan; ensured efficient production and cost control• Built and scaled a pan-European network of expert partners spanning research, advertising, events, and media organizations• Was voted Best Global Teacher, Annual Marketing in Sales Global Summit (Yamaha Motor), 2021Budget Management: MMEuropean Coordination: 28 Distributors
- Yamaha Motor Europe N.V.Senior Marketing & Motorsport Brand Managerseptiembre de 2017 - mayo de 2020 (2 años y 8 meses)Amsterdam Metropolitan Area, Netherlands• Defined and executed the 1-to-2-year marketing plan for Europe in collaboration with 28 European markets• Managed co-marketing partnerships, including ASO for Tour de France, La Vuelta, Giro d'Italia, Milestone for e-sports and gaming, Deus ex Machina for customization
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Formación
- Certificate in CORe, Business StudiesHarvard Business School Online2022Certificate in CORe, Business Studies
- Certificate in Sustainable Business Strategy, Sustainability StudiesHarvard Business School Online2020Certificate in Sustainable Business Strategy, Sustainability Studies