Pablo I.

Advised blue chip companies on business and market research topics as well as SMEs on their digital transformation strategies with a focus on leveraging data to deliver growth. Some examples of projects include:

- Market mapping and landscape assessment for new product range including mixed methods research (Construction Materials Distribution)

- Management and support of in-house research team on quantitative (U&A) and qualitative (Focus Groups) studies into digital behaviours (Film/TV Production & Distribution)

- Competitive landscape analysis to optimise market entry strategy including consumer and brand research (Paints & Coatings Distribution)

- Market assessment to develop and implement e-commerce strategy including fulfilment (Bread & Bakery Manufacturing & Distribution)

Responsible for the research and insights function across the international territories with a focus on shaping strategies for digital transformation and new technology.

Responsible for the research and insights function across the UK, Europe and other key international territories (e.g. Australia, Brasil, China, Japan). Leading quantitative and qualitative primary research efforts and analysis of market data to shape upcoming marketing strategy. Producing actionable insight for targeting, positioning, pricing and other tactical business decisions. Performing consumer technology research to understand impact of innovation on consumer behaviour. Managing research agencies on project design, execution and analysis of results. Presenting recommendations to all levels of management. Projects included U&A, pricing studies, A/B tests, competitive analysis, exit polls, focus groups and ethnographic studies.