Paul Anglin

I'm a Creative Director level copywriter, Tone of Voice Consultant and Trainer.

Nike, Apple and Diageo, among others, have all trusted me to help them sharpen their words. And together, we’ve picked up a few awards along the way. All helping to get the work seen by even more people.

I freelance for clients and agencies in London, Latin America and here in Madrid. This list includes:

Nike Iberia, Microsoft and Audi.

Frog Design, The Big Shot and We Are Social

I regularly travel back to London to take briefs from clients, work in-house with agencies on projects. I’m always happy to discuss how I might be able to help bring your project to life.

My work spans many aspects of digital media, app development, mobile, and print. I’ve helped brands, including Nike create engaging films that get results – from crafting scripts to directing voiceover artists.

I've created digital and social campaigns for a range of Nike sub-brands, including Nike Football, Nike Sportswear, Nike+, Nike Women and Nike Basketball.

I helped Apple realise the need for a clear tone of voice for its retail team. Working with my team, I created the tone of voice, then developed a series of workshops to introduce it to our global communication and marketing teams. We delivered these workshops in London, Cupertino and Shanghai.

I’ve also helped growing businesses to understand the need for tone of voice and helped them train their teams in how to use that tone of voice.