Descripción

I help B2C and B2B startups scale acquisition across Paid Ads, SEO, Lifecycle and Product.

I have managed ~€1M in ad budget across 10+ brands and 5 markets, working with startups and scale-ups in fintech, healthtech, SaaS, e-commerce and consumer services. My work combines performance marketing, funnel optimisation, analytics, landing pages, CRM/email and AI-assisted automation.

At papernest, I'm now product manager and previously led full-funnel acquisition for energy and health insurance verticals across Italy, Spain and France, covering Google Ads, Meta Ads, LinkedIn Ads SEO, email outreach, lifecycle marketing, tracking/attribution and marketing automation.

What I can help with:

Growth audit and acquisition strategy
Google Ads, Meta Ads and LinkedIn Ads setup/scaling
Landing page strategy, copy and CRO
Smoke tests and no-code MVPs to validate PMF
CRM, email lifecycle and marketing automation
GA4, BigQuery, SQL and funnel reporting
AI-assisted workflows with tools like Claude Code, Lovable, Make and n8n

Best fit: early-stage startups, scale-ups and founders who need a hands-on growth operator, not just a consultant producing slides.

I work fast, test weekly and focus on measurable business outcomes: qualified leads, conversion rate, CAC, payback, revenue and margin.

Ámbito de especialización en el sector

Idiomas

Inglés
Bilingüe o nativo
Español
Competencia profesional completa
Italiano
Bilingüe o nativo

Preferencias de lugar de trabajo

Solo teletrabajo

Lleva a cabo sus proyectos principalmente en remoto

papernest
Product Manager (ex Growth Marketing Lead)
enero de 2023 - Hoy (3 años y 5 meses)
Barcelona, Spain
Product Management
Performance Marketing (Google Ads, Meta Ads and LinkedIn Ads)
Data Analysis
Email Marketing Outreach
SEO
People Managment
Google AdWords SEO
Freelance
Growth Marketing & Product Advisor
junio de 2024 - Hoy (2 años)
Barcelona, Spain
Validated early PMF signals, measured by smoke-test CTRs, sign-up intent, and booked discovery calls by shipping no-code MVPs, landing tests, and analytics funnels.
Managed Meta Ads for a four‑country food‑and‑beverage e‑commerce (B2B + B2C), crafted organic LinkedIn strategies for fintech and martech brands, now oversee LinkedIn, Meta, and Google Ads for a U.S. fintech scale‑up, and build marketing automations and email flows for a MuseTech company.
Traction Management Performance Marketing Agency
Performance Marketing and Business Development Intern
junio de 2022 - agosto de 2022 (2 meses)
Rome, Metropolitan City of Rome Capital, Italy
• ● Identified 25 qualified leads while producing weekly performance dashboards and reports, building 15+ landing pages, and orchestrating email and Meta ad campaigns for clients across four industries.