Acerca de Rafael
- 🎯 𝗘𝘃𝗮𝗹𝘂𝗮𝘁𝗲: Auditoría de datos y procesos para detectar fugas en el funnel.
- 📐 𝗗𝗲𝘀𝗶𝗴𝗻: Creación del PAD (Plan de Activación Digital) y la hoja de ruta sin rodeos.
- ⚙️ 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗲: Despliegue técnico/creativo + infraestructura CRM propia para automatizar vuestro pipeline y que ningún lead se enfríe.
- 📈 𝗘𝘃𝗼𝗹𝘃𝗲: Gestión de campañas, atribución de canales y optimización constante.
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Competencia profesional completa
Experiencia
- CampoamorGrowth & Marketing Architect | Fractional CMOCONSEJO & AUDITORÍAfebrero de 2009 - Hoy (17 años y 4 meses)Madrid, SpainCRM infrastructure to segment and reactivate a database of +10k leads, and spearheaded the shift toward Authority SEO for AI discovery engines (Perplexity, Gemini, Copilot).• (): Designed a Thought Leadership Content strategy tailored for C-Level and data analysts, autonomously managing high-converting technical content lifecycles (GA4).⚙ ?Under a model. I serve as the strategic bridge connecting C-Level business decisions with your internal team's execution capabilities.DECIDE.message.As , I unify lead generation, content strategy, and advanced analytics to build predictable demand engines and maximize C-level ROI without the friction of a traditional agency.
- ShowerThinking Digital TransformationAccount Manager - (Marketing AutomationCONSEJO & AUDITORÍAmarzo de 2021 - diciembre de 2021 (9 meses)Madrid, SpainLeading and managing the strategy, implementation and execution of employer branding for NTT DATA.
- Customer relationship
- Employer branding digital strategy and digital transformation
- Management and coordination of technological and creative developments
- Identification and exploitation of new opportunities
- FreelanceDigital StrategistCONSEJO & AUDITORÍAmarzo de 2016 - julio de 2017 (1 año y 4 meses)Madrid, SpainConsultancy and advisory in strategy and innovation, with a rich portfolio of customers and brands.• Digital strategy & Innovation• Analytics and decision making skills• Developed and managed a multi-disciplinary ecosystem of providers to offer a full service• Creative direction and video making skills
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Formación
- Keyword ResearchShakersKeyword Research
- Auditoría SEOShakersAuditoría SEO