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Roger LuceaRL

Roger Lucea

Strategy & Business development manager

400 €/día
Barcelona, ES
8-15 años

Tiempo medio de respuesta: 1h

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PROFILE

Only if we strive to understand our clients and place them at the center of the strategy, offering them a solution based on appropriate business methodologies, agile teamwork and the possibilities offered by technology, will we have an opportunity for success.


PROJECTS

Marketing automation tool (
Tool that helps to automate multichannel marketing campaigns and obtain a 360º customer view. It is integrated with different email, social media, ecommerce and BI tools. Developed in VUE, J2EE, MySQL, oAUTH.

Finance indicators tool (
Tool that transforms and upload MS Excel accounting journal into a dashboard that visualizes main reports and a large number of financial KPIs. Developed in QlikSense.
Customer experience strategy for a Spanish Supermarkets chain
Strategy definition and execution using an own developed five pillars framework: customer, content, technology, team and goals.

Customer experience and Loyalty program for a Japanese Automotive brand

Data Customer platform, Campaign and Customer dashboards, Segmentation clustering and Contact plan definition and execution for sales and aftersales Loyalty program.

Marketing Automation for a Tourism Destination Organization (DMO)

Definition and implementation of a successful and pioneer marketing automation for one of the main tourist destinations in Europe.

CRM tool requirements for an German Automotive group

Thanks to our proved experience, we were asked to define business requirements for the worldwide deployment of a CRM tool for a leader automotive group.
  • Portugués

    Competencia profesional básica

  • Francés

    Competencia profesional básica

  • Inglés

    Competencia profesional completa

  • Español

    Bilingüe o nativo

  • Catalán

    Bilingüe o nativo

Acepta trabajo presencial
Barcelona (hasta 50 km), Barcelona (hasta 100 km)

Experiencia

  • The Mount Data
    Co-founder & CEO
    AGENCIAS DE SUBCONTRATACIÓN
    noviembre de 2013 - Hoy (12 años y 7 meses)
    Barcelona, España
    The Mount Data (www.themountdata.com)

    Head of consulting area.
    Product Owner for data projects and solutions.
    Business Strategy and opportunities development.
  • Proximity - Omnicom Group
    Head of Data business unit
    AGENCIAS DE SUBCONTRATACIÓN
    noviembre de 2002 - octubre de 2013 (10 años y 11 meses)
    Barcelona, España
    Proximity (www.proximitybarcelona.es)

    Responsible for CRM and Data Consulting.
    Responsible for Data business development.
  • Wunderman
    Head of CRM consulting and Data Area
    AGENCIAS DE SUBCONTRATACIÓN
    septiembre de 2000 - octubre de 2013 (13 años y 1 mes)
    Barcelona, España
    Wunderman (www.wundermanthompson.com/)

    Responsible for CRM and Data Consulting.
    Responsible for Data business development.

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Formación

  • Bachelor of Business Administration and MBA
    ESADE Business School - Barcelona
    1992

Certificados

  • Conferences Big Data
    Strata + Hadoop World
    2014

Conjunto de habilidades profesionales

Categorías