Sabira R.

RT is dedicated to creating, launching, and scaling digital product brands in the health and wellness space, with the goal of helping 10 million people improve their health by 2026.

Develop and execute data-driven paid marketing strategies aligned with business objectives. Manage and optimize paid campaigns across various channels. Allocate and manage paid marketing budgets, maximizing ROI. Conduct in-depth keyword research and audience targeting. Create compelling ad copy and visuals, A/B testing for optimization. Monitor campaign performance, analyze data, and generate reports. Identify trends and insights to improve campaign effectiveness. Collaborate with cross-functional teams (creative, content, sales). Stay up-to-date on industry trends and emerging technologies.

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Campaign management, bid management, Ad copywriting, Keyword Research in Google Ads & Microsoft Ads Steer spend and revenue of the SEM campaigns towards given targets, deciding on the right bid strategies Run extensive data analysis and continuous performance monitoring using reporting and tracking tools Closely collaborate with partners, e.g. Google Adsor Bing Collaborate closely with other departments to align actions toward common company targets (E.G: With international team with the goal to increase a specific market testing a new structure: +60% in Transactions, +85% in Revenue) A/B testing (E.G: Test in ad copy pin vs unpin element: CTR: Unpinned wins - 27.9% vs 25.4%)

Making Science is a leading digital marketing and technology consulting firm. Customer L'Oreal, Mapfre, Deusto, Stubhub, Venca... Help and support the team in the execution of daily tasks with clients Creation, optimization of campaigns in different platforms (AdWord, AdWord Editor, Facebook Ads, Twitter Ads,Bing) Bid Strategies (DoubleClick Search) Reporting, Information analysis, Benchmarks, Strategies